Effective Shift Management
How many managers do you know that have no idea who is on their schedule before that shift actually arrives? These are the same managers who are never prepared for the possibility of being under or over staffed. Likewise, they never set shift goals, Things To Do, or training focuses.
The Importance of Complaints
Demanding guests force you to be your best. It is easy to get complacent and let down on your standards. The demanding guest keeps you honest by telling you every time your attention wanders or your standards slip. They are always right (at least from their perspective) and they do not let anything slip past them.
Proven Ways to Increase Restaurant Sales
The continuous mission for every restaurant owner, even successful ones, is to increase restaurant sales. With so many dining establishments vying for a customers business, effective marketing measures are key ingredients for attracting customer attention, establishing your restaurants identity and enhancing customer loyalty.
Email Marketing Keeps Customers in Constant Contact
There's no question about it: If you own a restaurant, you want repeat business. Consistently serving good food and providing excellent service is a huge part of fostering customer loyalty. However, it never hurts to stay in touch with your customers and remind them to come back. E-mail marketing is one of the most powerful and cost-effective ways to do just that.
How Viral Marketing Can Work For Your Restaurant
Whenever we decide to run an e-mail marketing campaign, we tend to agonize over the content and how to maximize our results. The first objective should always be, what are the results I'm trying to achieve with the campaign? Who am I targeting? These are critical questions that must be answered before you can ever hope to have a successful e-mail marketing campaign.
My wife and ...
The Restaurant Manager’s Handbook
The multiple award-winning Restaurant Manager’s Handbook is the best-selling book on running a successful food service. Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved ...
Anthony Bourdain – No Reservations – Into the Fire
Anthony Bourdain has been away from Brasserie Les Halles, where he last worked as a chef nearly a decade ago. Given the opportunity to spend another day on the job; he re-evaluates his skills in the kitchen, his love of New York and his life as a chef.
Growing Profits in a Shrinking Economy
There are two ways to approach a downturn in the economy. The first is the “Chicken Little” approach — running around saying “The sky is falling, the sky is falling!” Unemployment is up, disposable income is down, and the public’s ability to spend has decreased. While all of this may be true, wallowing in depression about it is not going to increase your sales. Negative ...
How to Prepare for a Health Inspection
Without a health inspection, your restaurant could fall victim to a foodborne-illness outbreak that could ruin your establishment's reputation and even force you to close your doors.
Section 1: What to Do Before an Inspector Visits
The proper strategy for a successful health inspection is to be ready for an examination at any time. This means that you and your managers should become inspectors and conduct ...
The Importance of Complaints
As a young operator, I always hated complaints. Complaints often seemed like a personal affront. I tried very hard to make it right for my guests and when they complained, it felt like a knife in the heart. I always wanted to sit them down and set them straight about what it really takes to run a restaurant!
Restaurant Basics: Why Guests Don't Come Back...and What ...
Management Accountability
All too often we hear managers say things along the lines of "My store would be successful, if it weren't for . . . ".
These managers can give you a long list of reasons for their operation's poor performance, but offer very little in the way of solutions. To them, there is always some other reason "out there" that holds them back.
Secrets of Effective Leadership: ...
Email Marketing Keeps Customers in Constant Contact
There's no question about it: If you own a restaurant, you want repeat business. Consistently serving good food and providing excellent service is a huge part of fostering customer loyalty. However, it never hurts to stay in touch with your customers and remind them to come back. E-mail marketing is one of the most powerful and cost-effective ways to do just that.
Larkin's on the River ...
A Successful Restaurant Business Plan
Having your own restaurant is one of the most fulfilling and enjoyable business ventures. Food is a renewable commodity. This means that people won’t stop looking for different sources of food because dining out is entertaining as well as functional.
Every business needs a business plan. Business plans are meant to lay down the different conditions and characteristics that should be inherent in the business. The ...
Toward More Effective Staff Meetings
When was the last time you held a really world class staff meeting? I'm talking about a gathering that was so enjoyable and productive that people left more energized than when they arrived! Did you even realize that such a meeting was possible?
If the idea of a truly invigorating staff meeting seems foreign to your experience, you are not alone. The sad fact is that ...
Proven Ways to Increase Restaurant Sales
The continuous mission for every restaurant owner, even successful ones, is to increase restaurant sales. With so many dining establishments vying for a customers business, effective marketing measures are key ingredients for attracting customer attention, establishing your restaurants identity and enhancing customer loyalty.
Word of mouth is the most cost efficient way to increase restaurant sales. If you present a wonderful dining experience, patrons will naturally ...
Effective Shift Management
Plan your shifts ahead of time
How many managers do you know that have no idea who is on their schedule before that shift actually arrives? These are the same managers who are never prepared for the possibility of being under or over staffed. Likewise, they never set shift goals, Things To Do, or training focuses. They are, however, the same managers who will complain the ...
