New Lunch Program Offers Time-Strapped Guests Quicker Service, Variety and Value
Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today announced that it is offering Guests a faster and more personalized way to enjoy their lunch break with the launch of the B-Dubs Fast Break Lunch program. Available weekdays between 11 a.m. and 2 p.m. at U.S. locations and 11 a.m. to 3 p.m. at Canadian locations, the Fast Break menu features a “Pick 2” option and “Hand Spun Wings” option that offers an array of food choices specifically tailored for Guests looking for a quicker way to enjoy lunch.
“We listened carefully to our Guests to determine the right combination of lunch offerings that would meet their expectations in terms of variety, convenience, quick service, price, and of course, great taste. B-Dubs Fast Break delivers on those expectations,” said Todd Kronebusch, vice president of food and beverage for Buffalo Wild Wings. “We want our Guests to know that choosing B-Dubs for lunch doesn’t mean forfeiting your afternoon at the office; they can still enjoy the Buffalo Wild Wings experience they have come to know and love within the limited time they have for a traditional lunch break.”
Buffalo Wild Wings’ research indicated many Guests only have 30-40 minutes for lunch from the time they enter the restaurant until the time they leave. As part of the B-Dubs Fast Break Lunch program, restaurant Team Members will immediately identify Guests who have a limited window for lunch and may place a Fast Break Lunch card on their table to help ensure an expedited lunch experience.
Guests select from a “Pick 2” menu option at three price points, and can choose from one of seven mouth-watering entrees and one of seven sides like Chicken Tortilla Soup, fries or side salads. The menu also offers select add-ons such as a side of wings, soup or coleslaw. New lunch entrees include the Southwest Prime Rib Sandwich and Chicken BLT, while several other lunch-time favorites like the Chicken Buffalito and Honey BBQ Chicken Salad are available in lunch-friendly portions. Aside from the “Pick 2” menu, Guests also have the option to choose snack and small portion sizes of hand-spun boneless and traditional wings, which come with fries.
Buffalo Wild Wings is spreading awareness about the B-Dubs Fast Break program through a national network radio campaign, as well as through its owned social and digital channels.
To learn more about B-Dubs Fast Break, visit www.BuffaloWildWings.com.
