Club-level Sports Restaurant Chain to Donate Proceeds from Select LTO Items to Breast Cancer Research & Awareness
In recognition of Breast Cancer Awareness Month, Buffalo Wings & Rings is bringing new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause”, featuring pink tortilla chips. The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo, beginning September 26 through November 13.
The notable pink chips will be accompanied by two options, a spicy Buffalo Chicken Dip or a savory Beer Cheese Dip with Pretzel Bites. The promotion also features four additional items including Cauliflower Wings, Honey Sriracha BBQ Wings, Chocolate Croissant and Beer Cheese Chicken Sliders.
“We are committed to recognizing and bringing attention to an honorable foundation and a worthy cause,” said Nader Masadeh, President and CEO of Buffalo Wings & Rings. “Helping our guests do their part by creating a memorable experience with new chef-inspired menu items is just an example of how we like to keep things unique, fun and different while staying focused on our goal of improving the communities we serve with our Buffalo Wings & Rings franchise locations across the country.”
The giving does not stop at the table. Guests will also have another way to donate by purchasing a limited edition t-shirt for $10 with all proceeds benefitting breast cancer awareness and research. Those who purchase the pink LTO items and donate can fill out a special pledge card which will hang inside their local restaurant, indicating who or what inspired them to support the cause. Individual Buffalo Wings & Rings locations will also be participating in other local efforts tied to breast cancer awareness.
“We created the ‘Chip In for the Cause’ LTO to encourage our franchisees to bring attention to breast cancer awareness in their local communities and unite our system with a common cause,” said Diane Matheson, director of marketing for Buffalo Wings & Rings. “We are excited to step up our efforts in the fight for breast cancer awareness this fall.”
In addition to its community involvement efforts, Buffalo Wings & Rings continuously refines its culinary approach to deliver the best sports restaurant experience. While the menu is constantly being innovated, the brand remains focused on two things: the food and the fans.
“We always strive to create something new that is both familiar and current. It’s part of our brand identity and ingrained in our DNA at Buffalo Wings & Rings,” said Elliot Jablonsky, R&D chef of Buffalo Wings & Rings. “Our guests expect an elevated club-level sports dining experience while they enjoy a game or a meal with the family and that is what Buffalo Wings & Rings will always provide.”
Established in 1984 in Cincinnati, Ohio, the sports restaurant franchise has always been committed to giving customers the absolute finest wings. Over the years, the brand has pioneered and perfected the art of homemade sauces, customizable heat profiles and fresh wings, as well as grown to offer specialty burgers, gyros and salads to cater to its customers and provide options for the entire family to enjoy. With 70 units across the globe, Buffalo Wings & Rings celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere. For more information, visit www.buffalowingsandrings.com.
