Chick-fil-A invites customers to wear their spots, eat free and celebrate 20 years of the cows
Chick-fil-A is issuing a cattle call! Mark your calendar for the 11th annual Cow Appreciation Day on Tuesday, July 14, 2015. On that day, Chick-fil-A restaurants nationwide will offer a free meal to any customer who visits a restaurant dressed as a cow.
Customers dressed “head to hoof” in cow attire will be rewarded with a free Chick-fil-A meal (breakfast, lunch or dinner), which includes an entree of choice, a side item and a beverage. For those too “chikin” to wear full cow costumes, Chick-fil-A will award a complimentary entree to customers partially dressed in cow attire, such as a cow-spotted purse, hat or other accessory.
Cow Appreciation Day celebrates the restaurant company’s iconic “Eat Mor Chikin” Cows, an award-winning marketing campaign that is marking its 20th anniversary this year. Chick-fil-A first introduced the Cow campaign in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. To everyone’s surprise, the Cows’ clever self-preservation message would be the beginning of a campaign still running strong two decades later. In addition to clever roadside billboards, the Eat Mor Chikin Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio, TV and internet advertising, and clothing and merchandise sales.
Customers can visit www.CowAppreciationDay.com starting today, to prepare for the occasion. The site offers cow costume ideas and tips as well as downloadable cow spots, headbands and other bovine-themed accessories. The cows will also share costume ideas on their Facebook page.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company devoted to serving the local communities in which its restaurants operate. Known for its original chicken sandwich and unique franchise model, Chick-fil-A serves freshly prepared food in more than 1,900 restaurants in 42 states and Washington, D.C.
Founded in the early 1960s by S. Truett Cathy, Chick-fil-A produced sales of nearly $6 billion in 2014, which marks 47 consecutive years of sales growth. Chick-fil-A was recognized in 2014 as one of America’s “Top 20 Most Admired Brands” by The Harris Poll, “Top Fast Food Chicken Chain” by Consumer Reports and the only restaurant named to 24/7 Wall Street’s “Customer Service Hall of Fame.” More information on Chick-fil-A is available on the chain’s website located at www.chick-fil-a.com.
