The year 2012 is shaping up to be an exciting one for Cold Stone Creamery’s international growth with a recent franchise agreement signed for development within Egypt. As Cold Stone Creamery gains a presence in its 19thcountry, it more momentously is entering Africa, the second largest continent in the world. Kahala, Cold Stone Creamery’s parent company, has signed a 10-year Master Franchise agreement with Squadra to bring the Ultimate Ice Cream Experience to Egypt with a goal of eight stores in the first four years alone.
Squadra is the collaboration of three organizations that together bring over 50 years of experience in the fields of trade and industry in different segments including automotive, leisure, fashion and garments in general trading and retailing. Together, these three companies formed Squadra to become Egypt’s premiere fashion leader in the food and beverage sector through creativity, quality, differentiation and innovation.
“Cold Stone Creamery has successfully managed to preserve the warm feeling of stepping into a traditional creamery with fresh and rich aromas, while also utilizing the advances of the millennium to continue growing into a cutting-edge brand that is recognized and embraced throughout the world,” said Hany Tanyous, CEO of Squadra. “It is the perfect fit for Egyptian consumers who value high quality products and appreciate the tradition behind it. We anticipate great success and rapid growth for Cold Stone Creamery in our local market.”
Squadra has a strong retail presence which will enhance its ability to secure premier locations throughout the market. The first store will open in June 2012, followed by the second store shortly after. A third location is also planned for the fourth quarter of 2012.
“We are pleased to continue to strengthen our international presence by entering an entirely new continent. Squadra is the perfect partner for this important milestone with their great reputation, incredible knowledge of the market and a very successful track record,” said Dan Beem, Cold Stone Creamery’s President of International. “We have great expectations for Cold Stone Creamery to flourish within Egypt, as well as future plans to continue expanding throughout the continent of Africa.”
Cold Stone Creamery’s explosive international growth began in November 2005 when the company opened its first international store in Tokyo, Japan. Today, Cold Stone Creamery stores are operating in more than 380 international locations in 19 countries including China, South Korea, Canada, Denmark and the United Arab Emirates.
