New cooperative reinforces Dickey’s ties to local community
Starting April 2, all Dickey’s Barbecue Pit locations in Utah will be closed on Sundays. A cooperative of new and veteran Dickey’s Owner/Operators spearheaded this initiative in response to feedback from the local community. In addition, to honor the Kids Eat Free deal traditionally offered on Sundays, Dickey’s will now offer the deal on Mondays at all Utah locations.
North Salt Lake City Councilman Matt Jensen is one veteran Dickey’s Owner/Operator that campaigned for this initiative. “As a local business owner and a Dickey’s Owner/Operator, I believe being an active participant in the community is very important,” said Jensen. “We want our customers to know how valuable their business and feedback is to us as we strive to offer them the best experience possible.”
Community engagement will continue to be a priority for the new cooperative moving forward, with the goal of fostering the ideal environment for Salt Lake City and Utah families. Intentional effort is going into developing initiatives that connect Dickey’s with local families and foster a positive relationship with the surrounding community, such as the Kids Eat Free Mondays deal. Planning for additional initiatives is already underway in collaboration with Dickey’s Barbecue Restaurant, Inc., the corporate headquarters, and will be announced soon.
“At Dickey’s, we are always looking for opportunities to connect with the local communities in which we operate,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This is an entirely new policy for us, so it is a bold step, but we are committed to supporting our Utah Owner/Operators and loyal guests.”
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To learn more about joining the Dickey’s Barbecue Pit family go to www.dickeys.com/franchise or call 866-340-6188.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, was founded in 1941 by Travis Dickey with the goal of authentic slow-smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to almost 600 locations in 44 states. This year Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” and ranked in the top ten of Franchise Times’ “Fast and Serious.” Dickey’s Barbecue Pit was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.
