Digitac Media, a leading digital marketing agency based in Dallas, Texas, is proud to announce its partnership with The Falcons Group to enhance the online presence of their TGI Fridays locations. Leveraging advanced digital marketing tactics, Digitac Media aims to drive more foot traffic and boost brand visibility for TGI Fridays within a 10-mile radius of each location.
The Falcons Group is composed of different entities; each entity contains a separate portfolio of the company. Currently, the group is comprised of Falcons Burger, which manages Checkers & Rally’s drive-in; Falcons Coffee, which oversees Dunkin’ and Baskin Robbins cafés; Falcons Restaurant Group, which runs TGI Fridays restaurants; and Falcons Properties, which owns real estate for a number of the group’s locations. Currently, the group is operating in seven states and continues to expand its footprint through strategic acquisitions, smart conversions, and diligent new store development. Each brand operates independently, with support and direction provided by the corporate headquarters in Atlanta.
We are thrilled to partner with The Falcons Group and support their TGI Fridays locations in reaching new heights of success,” said Drew Pickard, agency principal at Digitac Media. “By utilizing a combination of branded and search term campaigns, we aim to not only increase brand awareness but also drive tangible results for each store.
One of the key strategies employed by Digitac Media is the implementation of branded campaigns to capitalize on TGI Fridays’ existing brand recognition. These campaigns focus on highlighting each store’s unique offerings and key differentiators, such as their renowned late-night dining menu and unbeatable happy hour deals.
In addition to branded campaigns, Digitac Media is leveraging search term campaigns to target customers actively searching for dining options in their area. By optimizing for keywords relevant to TGI Fridays’ offerings, such as “best happy hour in [target city]” and “food delivery near me,” Digitac Media is ensuring maximum visibility for the restaurants within their target demographic.
We believe that a comprehensive digital marketing strategy is essential for driving foot traffic and increasing brand visibility in today’s competitive landscape,” added Drew Pickard. Through our partnership with The Falcons Group, we are confident that we can achieve remarkable results for their TGI Friday locations.”
Digitac Media’s partnership with The Falcons Group exemplifies their commitment to providing innovative digital marketing solutions tailored to the needs of each client. With a focus on driving tangible results and maximizing ROI, Digitac Media is poised to revolutionize the digital marketing landscape for TGI Fridays and beyond.
For more information about Digitac Media and their digital marketing services, please visit Digitac.Media.
