Franchise under development in new markets throughout the US and GCC
Two emerging concepts, DRNK coffee + tea and QWENCH juice bar are rapidly expanding throughout the world from their origins in Hollywood, California. New multi-unit development deals were inked for growth on Long Island, in Houston and in Los Angeles while construction is underway in Jeddah, Saudi Arabia, the first of over 100 planned for the region including Dubai and Kuwait.
Both brands are also under construction in Downtown Los Angeles, Sherman Oaks and University Park by USC. Franchise partners have elected to develop the dual branded model which “works in perfect unison for both the operator and the consumer,” says Thomas Nariman, CEO. Even further development news is on tap for the Northeast and South Florida markets making this the hottest new investment in the franchise world.
DRNK is an edgy new franchise model bringing a vibrant swagger to the coffee segment offering world-class organic lattes, espressos and teas. DRNK also presents a better approach to giving consumers what they want most by offering amazing quality food items like fresh made breakfast sandwiches and paninis coupled by a tap system, front and center dispensing organic cold brew and nitro brew. The menu is as comfortable and accessible as the environment the restaurants offer. With t he US coffee shop industry showing a combined annual revenue of about $12 billion, DRNK’s specialty eatery segment is one that offers continued growth to franchisees.
The vision at QWENCH juice bar is simple. It reflects a perfect balance of genuine health and incredible taste via a diverse selection of raw squeezed juices, nutrient dense smoothie blends, infused with superfoods (not powders or concentrates) and our signature handmade organic Açaí bowls. All are presented with experiential guest surprises. QWENCH comes at a time when the global juice and smoothie market is driven by consumer interest in choosing foods and beverages that improve health and include essential vitamins, minerals, proteins, antioxidants and probiotics. QWENCH is also rolling out a new line of food with a focus on healthy grains, proteins and Superfood gravies-it’s a game changer!
“No other concept in this space offers two brands, on-trend and complementary to each other the way we’ve presented it. The most popular dual-brand model is the perfect pairing, maximizing operator efficiency per square foot,” says Mitch Baker, Vice President and Chief Marketing Officer for DRNK and QWENCH. “It’s the perfect sweet spot, targeting a variety of customer day parts in a proven model that works so well and addresses franchisees daily challenges when it comes to climate, limited offerings and maximizing operational efficiencies.” Baker also adds; “the unique and individual brand attitudes of DRNK and QWENCH are designed to incite consumer excitement and long term dominance in their respective categories”.
A team of well tenured multi-unit operators created both DRNK and QWENCH. Having successfully developed and operated brands with 5 internationally recognized food franchises, they understand the needs of the franchise partner. Most importantly, they have absorbed the positive methods practiced by those concepts and learned what works (and what doesn’t). They are focused on brand growth, profitability and support while delivering innovative and delicious products.
More info at: DRNKcoffee.com
