Chicken concept fills leadership role ahead of 2024 growth and innovation goals
Texas-based Golden Chick has been in hot pursuit of advantageous organizational changes in recent years and is continuing to do so during a time of historic growth and brand evolution by bringing on a new, well-versed director of marketing, Sharon Pewitt.
Not only does Pewitt have direct quick-service restaurant experience, specifically within the chicken niche, but she has also worked alongside the Golden Chick brand, serving as the main contact at creative partner, The LOOMIS Agency, for over 6 years. With a deep understanding of brand goals and initiatives, Pewitt will seamlessly transition onto the team and can bring her expertise to Golden Chick.
Pewitt joins the Golden Chick team with almost a decade in dedicated marketing experience across varied industries, with a focus in food and beverage. In her most recent role as a brand manager at Raising Cane’s in Plano, Pewitt developed a deeper understanding of quick-service restaurants and specifically the chicken vertical. She is no stranger to the Golden Chick brand after having worked on its wildly successful “One Taste & You’re Golden” campaign and Fletcher’s Corny Dogs collaboration as part of The LOOMIS Agency, where she served as brand coordinator/assistant account executive and brand manager/account executive. Pewitt holds a Bachelor’s degree in marketing from Texas A&M University.
“As we continue to leverage ourselves as a rapidly growing quick-service brand, we searched for a candidate that not only has a pulse on the industry now, but also a strong future-facing vision of where we could be in the coming years,” said Howard Terry, chief marketing officer of Golden Chick. “Sharon is equipped with impressive marketing skills, which we’ve seen in action first-hand, to make her an invaluable asset to our growing team. We are truly excited to have her aboard.”
Golden Chick is anticipating a new year filled with record-breaking growth. With 20 openings in 2023, the Texas-based concept is hoping to continue spearheading its aggressive growth plans across the U.S. in states including Oklahoma, Louisiana, Mississippi and soon, Nevada. Menu innovation and product marketing will remain at the forefront to highlight the unique and delicious chicken offerings that can only be found at Golden Chick.
Founded in Texas in 1967, Golden Chick is a growing quick-service restaurant franchise that prides itself on providing delicious food and great customer service. The family-oriented brand is the creator of the Original Golden Tenders and the Big & Golden Chicken Sandwich, along with other chef-inspired menu items including its Golden Roast Chicken and Zagat-recognized Chicken Salad. Golden Chick is home to USA Today 10Best’s 2023 #1 fast food side (Fried Okra), #2 best fast food fries and #3 best fast food fried chicken in the country and was ranked #86 in Entrepreneur’s Franchise 500 listing in 2023. In 2022, Golden Chick was included in Nation’s Restaurant News’ Top 200 Restaurant Brands in the U.S. (#152). With dine-in, drive-thru, curbside pickup, catering and third-party delivery service capabilities, Golden Chick has more than 210 locations throughout Texas, Oklahoma, Florida, Louisiana and opening soon Nevada. For more information about Golden Chick, or how to become a franchisee, please visit GoldenChick.com, like us on Facebook, follow us on Instagram and check out our Twitter.
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