“Smaller and mighty” brand ramps up development strategy through core values
Handel’s Homemade Ice Cream, one of the leading ice cream brands in the quick-serve industry, is accelerating its franchise development strategy as it continues to add multi-unit franchisees to the system. Recently recognized in the Franchise Times Top 400, climbing 47 spots with its 38% systemwide sales increase in 2022, Handel’s aims to expand in newer markets and anticipates its multi-unit franchising efforts will be one of the driving forces behind its overall growth.
Thanks to its steadfast commitment to serving premium, hand-crafted ice cream and prioritizing the customer experience, Handel’s has drawn in multi-unit franchisees who are not only excited to fuel the brand’s expansion but also to uphold its rich traditions and core values. As of August 2023, 68% of its units are reported to be owned by multi-unit franchisees.
“Handel’s boasts a growing track record of achievements as it continues to be supported by a dedicated fan base and builds upon opportunities for expansion. Our franchisees are passionate about the brand and are drawn to the flourishing business opportunities we provide in their communities,” said Rich Matherne, Chief Executive Officer at Handel’s Homemade Ice Cream. “We are thrilled to be working with franchisees who are like family and strengthen the 78-year legacy of Handel’s Homemade Ice Cream.”
The ice cream brand recently announced its forecast to open more than 30 new locations by the end of 2023. The success of Handel’s Homemade Ice Cream’s multi-unit franchisees is underscored by its recent accomplishments, including being recognized as one of the Top 500 Franchises by Entrepreneur and securing a place on the prestigious list of Nation’s Restaurant News’ 100 Under 100: Emerging Restaurant Chains Take the United States by Storm.
Handel’s Homemade Ice Cream continues to rev up expansion efforts and build a resilient brand with the unwavering support of its franchisees and team members.
To learn more about franchise opportunities with Handel’s Homemade Ice Cream, visit https://handelsicecream.com/franchise-inquiry-form/linkedin/.
Handel’s Homemade Ice Cream has been in the business of making and selling fresh ice cream since 1945. Founded in Youngstown, Ohio, by Alice Handel, the company continues the sweet legacy she established from her backyard garden, using fresh ingredients and upholding a commitment to quality. Each batch of Handel’s ice cream is made fresh daily, using Alice’s original methods and recipes. There are 48 flavors available daily and more than 140 flavors that rotate seasonally.
In 2023, Handel’s ranked in Franchise Times’ Top 400 list, recognizing the largest franchise systems in the United States, and its “Fast & Serious,” a list of the smartest-growing franchises for the year. The brand is also recognized by TasteAtlas for one of the top 100 Most Iconic Ice Creams of the World.
Handel’s has been named #1 Ice Cream on the Planet by National Geographic, one of the Top 10 Best Ice Cream Businesses by USA Today, one of the Top 500 Restaurants in America by Nation’s Restaurant News and Top 500 Franchises by Entrepreneur Magazine.Handel’s has been named #1 Ice Cream on the Planet by National Geographic, one of the Top 10 Best Ice Cream Businesses by USA Today, one of the Top 500 Restaurants in America by Nation’s Restaurant News and Top 500 Franchises by Entrepreneur Magazine.
Handel’s currently has 115 locations across 11 states and is growing. To learn more about Handel’s franchise opportunities, visit www.handelsicecream.com/franchise.
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