Acclaimed Japanese ramen restaurant unveils pointless loyalty program driven by special offers and celebratory deals
In tandem with its monumental 50th location opening, JINYA Ramen Bar recently launched its debut loyalty program to give back to the dedicated fans that have supported the concept since its inception.
The new program — JINYA Rewards — allows guests to receive marketing messages from JINYA when they order via OLO, sign into the guest Wi-Fi or join the waitlist. When guests opt in, they can also receive updates and special offers via email and SMS messages.
To kick off the JINYA Rewards program, the acclaimed ramen restaurant will offer a free small plate with a ramen purchase, awarded upon program signup, on the guest’s birthday, and on the anniversary of signing up. Plus, now is the perfect time to sign up, with JINYA’s Chef Specials coming to the menu on March 1, featuring Curry Rice Croquettes and Suan-La-Tang Tsukemen Dipping Noodles.
“We’re thrilled to give back to our loyal guests who have helped pave the way to bring our ramen culture across the country,” said JINYA Founder and CEO Tomo Takahashi. “We’re especially proud that our loyalty program doesn’t require our guests to spend to earn rewards. They will receive incentives just for being members, and we know, in return, they’ll keep coming back and spreading the word of our delicious dishes.”
At JINYA, experience ramen like it’s meant to be – thick, rich broth in perfect balance with flavorful noodles. Discover a wide array of authentic toppings, from tender pork chashu to a perfectly cooked and seasoned poached egg to shrimp wanton. Elevate the experience further by pairing it with tapas or a craft beer. JINYA is ramen culture, where the relationship between broth and noodles is serious but delicious business.
To sign up for JINYA Rewards, visit www.jinyaramenbar.com/rewards. To learn more about JINYA’s full menu, visit jinyaramenbar.com.
JINYA Ramen Bar: A Bowl Above All Others
Founded in 2010 by Tomo Takahashi – who was named among the most influential restaurant CEOs in the country in 2022 by Nation’s Restaurant News – JINYA Ramen Bar has nearly 50 restaurants with multiple new locations in the pipeline. JINYA’s focus on kaizen – the Japanese practice of continuous improvement – means its guests will always experience the best ramen out there. From the water used to prepare its broth to the special aging process that its noodles undergo, JINYA pays meticulous attention to everything that goes into its guests’ bowls. JINYA also operates bushi by JINYA, Robata JINYA, LBD Japanese Bar and Lounge, and JINYA Ramen Express. For more information, visit jinyaramenbar.com and follow JINYA on Facebook, Instagram and TikTok. To learn more about JINYA’s franchising opportunities, visit jinyaramenbar.com/franchise.
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