The Fast-Growing Pizza Franchise Is on Its Way to Becoming the 4th-Biggest Pizza Chain
One extra-large pizza franchise, coming up! Just months after opening its 500th location in June, Marco’s Pizza is on its way to its next goal: 1,000 stores.
Marco’s has been growing quickly as franchisees have been locking down the rights to bring Marco’s to new cities and neighborhoods nationwide. Marco’s has doubled in size in the past three years, and it expects to hit the 1,000 mark by the end of 2016. Its goal is to become the fourth-largest pizza franchise in America.
“As more Americans crave quality, Marco’s is resonating with customers,” says President and COO Bryon Stephens. “Our commitment to great ingredients gives our pizzas big, bold flavor that customers enjoy.”
Repeat business is key to the pizza franchise’s growth. According to a four-month consumer study by the Procter & Gamble Test Kitchen, MRSI, 72% of people who try Marco’s pizza say they’ll purchase it again. Other pizza franchises tested by MRSI averaged just 36% for “will re-order.”
Quality matters. To get the best flavor, Marco’s makes its dough fresh in-store every day, using only premium spring wheat harvested in Minnesota. Why? Its high protein content produces the best-tasting crust. Marco’s worked with growers to breed a special organic tomato that is grown in California specifically for Marco’s. The same attention to detail and quality goes into our meats and cheeses.
The end result is a great-tasting pizza that grabs market share away from competitors in our $40-billion-a-year industry. Marco’s beats its competitors by offering better quality, better flavor — and better opportunities. Unlike the largest pizza franchises, new Marco’s owners have plenty of elbow room to grow their businesses and open multiple locations. They’re not hemmed in by fellow franchisees. Instead, they have the opportunity to build the brand and benefit from its growth.
To learn more about Marco’s and the pizza franchise opportunity, visit www.marcosfranchising.com.
