Marlow’s Tavern, a neighborhood restaurant concept with locations in Georgia and Florida, has selected Luckie & Company as its agency of record (AOR). As AOR, Luckie will partner with Marlow’s Tavern on overall creative and branding strategy, positioning in the marketplace and advertising. Marlow’s offers classic American fare with an upscale twist and has steadily expanded its business since opening in 2004.
“Marlow’s Tavern is passionate about everything we do from the chef-driven menu to the in-tavern experience to the team we assemble,” said Kaffee Hopkins, Director of Brand Marketing at Marlow’s. “We feel Luckie shares this passion and commitment to our unique values and guest experience. We needed a marketing partner who could deliver on our brand promise and thrive at the pace our business demands. Luckie was our clear choice because of their understanding of our guests and taverns and the speed at which they can deliver critical insights and creativity to support our established success.”
The union between Luckie and Marlow’s runs deep. “Our alignment with the Marlow’s passion and commitment goes beyond the typical agency pitch and into a core partnership,” said John Gardner, President of Luckie. “The Marlow’s team was looking for an agency that shares its values, thinks in unexpected ways, loves creativity and embraces Marlow’s as its own business.”
As a marketing agency that specializes in the human experience, Luckie relates particularly well to the restaurant business – few things in life are more human than the enjoyment of good food. To better understand customers and the experience they desire, Luckie uses data science, behavioral science and applied marketing science to develop key insights, direct the customer journey and inform the creative execution to make it all the more relevant and motivational.
“One of Luckie’s key differentiators is that we make brands more human by telling interesting, engaging stories,” said Stephanie Naman, VP/Creative Director at Luckie. “Marlow’s already has a great story, but we saw some creative and strategic ways to elevate it and build upon their current success. We can’t wait to unveil new work for them. As it turns out, chickpea fries can be very inspiring.”
Marlow’s Tavern was established in November of 2004 with the opening of its first location in Alpharetta, Ga., and has continued to grow over the years, adding several Atlanta-area and Florida restaurants. In 2013, Nation’s Restaurant News (NRN) named Marlow’s Tavern one of its “NRN 50 Breakout Brands” for the year. The neighborhood restaurant concept is open for lunch and dinner daily, offering guests classic American tavern fare with an upscale twist. For more information and location addresses, visit marlowstavern.com.
With offices in Atlanta, Birmingham and Austin, Luckie is a marketing agency that specializes in the human experience. We use behavioral and data science to develop powerful insights that inform and inspire our story crafting. Then, with a combination of content marketing, CRM, traditional and digital media, and award-winning creative, we help brands find innovative ways to own the customer journey. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Grandview Medical Center, Marriott, Little Debbie, Drake’s, Brown-Forman, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at luckie.com.
