Meal Ticket, a prominent provider of business management solutions for the foodservice industry, today announced its acquisition of Twice Baked, a UK-based firm specializing in restaurant technology consulting and operations advisory services. This acquisition marks a significant step in Meal Ticket’s efforts to broaden its MarketMan product offerings and deepen its engagement with restaurant and foodservice operators across the United Kingdom.
Twice Baked, founded by Eli Nadel in 2018, has become a pivotal player in the UK by offering specialized management consulting services, helping restaurants optimize operations, refine supply chain strategies, reduce costs, and drive menu profitability. Their one-stop-shop technology-led solution and advisory service, expertise in hands-on training, and mission to simplify restaurant operations complement MarketMan’s industry-leading back-of-house inventory management platform, which serves over 15,000 restaurant locations globally.
The team at Twice Baked has demonstrated a deep understanding of the industry and this expertise has been proven essential to seeing MarketMan users through onboarding and training effectively. Twice Baked customers have always shown the highest levels of engagement, maximizing their value from MarketMan and improving their bottom line by 7-12%, enabling them to reach their optimization and profitability goals.
As part of the acquisition, Meal Ticket will incorporate Twice Baked’s on-site services into its existing MarketMan product offering, ensuring existing and new operator clients benefit from localized, on-site support and tailored training programs. This development introduces a new, premium level of bespoke tailored implementation and dedicated account management. This allows our customers to achieve maximum benefit in a customized approach, reinforcing MarketMan’s dedication to advancing the foodservice industry with cutting-edge technologies and client-focused services.
“I’m thrilled to be welcoming the Twice Baked team to the Meal Ticket Family. Twice Baked has built an amazing reputation for restaurant operations expertise and customer care, and we can’t wait to bring this knowledge and value to the rest of our MarketMan customers and partners.” – Wink Jones, CEO, Meal Ticket
“MarketMan has been an integral part of the Twice Baked offering since we started the business. We’ve hugely enjoyed supporting the growth of what is truly a best-in-class product and are excited to join together as part of the Meal Ticket group. By combining our deep industry experience with the business’s global presence, together we can help more restaurants to simplify their operations and thrive.” – Eli Nadel, Founder, Twice Baked
Meal Ticket is a leading software provider in the foodservice supply chain, delivering a suite of SaaS tools to distributors, suppliers, and restaurant operators. The company’s products enable its clients to shift from legacy analog systems to fully automated, software-driven solutions resulting in better account penetration, more strategic vendor relationships, and overall higher margins. Meal Ticket was founded in 2011 and is headquartered in Boise, Idaho, with offices in Colorado, Florida, New York, and Tel Aviv. For more information, visit MealTicket.com.
MarketMan is a leading provider of cloud-based inventory management solutions, designed to help restaurants manage costs and streamline their back-of-house operations. A Meal Ticket portfolio product, MarketMan supports restaurants worldwide with robust technology for managing inventory, orders, and supplier relationships. For more information about MarketMan, visit MarketMan.com.
Twice Baked is known for its innovative approach to restaurant support, specializing in tailored on-site training and operational assistance for foodservice businesses. Its hands-on methodology ensures that restaurants not only receive customized training but also continuous support to implement best practices effectively. Established in 2018, Twice Baked is based in the UK, serving a diverse clientele across the region. To learn more about Twice Baked, visit TwiceBaked.uk.
