MFHA (The Multicultural Foodservice and Hospitality Alliance), has tapped into the DECA (Distributive Education Clubs of America) network for a Ten-city Showcase of the Stars™ Tour, an enhanced version of its popular career exploration program. This Showcase promises a bigger attendance, a bigger opportunity for brand promotion, some of the brightest talent gathered in each venue, a more personal approach to connect with the local community, and a solid roster of marketing values available for the first time through the DECA network. Four (4) out of ten (10) destinations is expected to have over a thousand attendees as they happen within High school and College DECA Conferences.
Seeking Sponsors. This enhanced version is open to just ten full Sponsors. With the Ten-City Showcase-DECA Tour, sponsors reap the combined benefits of a proven career exploration program, with a ready audience located in major educational hubs, and a full set of marketing support without time-consuming, resource-draining planning and management as MFHA handles all.
“The benefits of participating in this version of Showcase goes beyond talent recruitment as this partnership with DECA extends the brand experience beyond the event, to reach not just educators and students in the classroom and at national conferences, but the local communities a unit or hotel property serves,” explains Anyi Espinal, MFHA Member Relations and Showcase of the Stars™ Program Manager. “Internally, recognition is conferred to the company’s employee who participates as a Panelist,” she adds. This Tour allows Sponsors to tap into a talented pool of 220,000 DECA members in 50 states, in over 5000 chapters nationwide, one destination at a time.
The Partnership.
Showcase of the Stars™ is MFHA’s award-winning, interactive career exploration event fostering access and opportunity for High school and College students of diverse backgrounds in Culinary, Tourism and Hospitality. Now on its 14th year, the roots of this event began with the vision of Ernie Royal, the National Restaurant Association’s first African-American Director. It is executed in a panel format with industry professionals as Panelists or “Stars”, sharing success stories and answering questions from the audience. DECA is a 501c3 which primary mission is to cultivate emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA recognizes MFHA as a main ally in providing Cultural Intelligence Education and Diversity content, as well as, a major partner in furthering its hospitality agenda.
Kick Off and Coverage. The tour starts in 2015, slated in the following cities: Denver, Charlotte, Orlando, Chicago, Los Angeles, Austin, Kansas City, New York, Providence, Philadelphia and Washington.
*For an updated Destination list or more information on the Ten-City Showcase-DECA Tour, call 401.461-6352 or email Anyi anyi.espinal@mfha.net
The Multicultural Foodservice & Hospitality Alliance (MFHA) is an educational non-profit that helps companies maximize their Return-on-Investment by engaging diverse cultural groups through Cultural Intelligence. Learn more about how MFHA is helping its members in the multicultural market by raising the topline, improving the bottom-line and building cultural authenticity into the brand. Visit www.mfha.net.
Contact:
Helga Melgar
Marketing & Communications Manager
The Multicultural Foodservice & Hospitality Alliance (MFHA)
401-461-6344 x 102
helga.melgar@mfha.net
