Agency has Represented the World’s Largest Hot Dog Chain for Two Decades
Morgan Marketing & Public Relations, a full-service marketing and public relations firm, is proud to announce that it is celebrating its 20th anniversary as the PR agency of record for Wienerschnitzel, the world’s largest hot dog chain. In 1995, Wienerschnitzel hired Morgan Marketing to provide strategic counsel and a wide scope of public relations, marketing and social media support in an effort to propel growth and gain widespread exposure for the brand.
Over the years, Morgan Marketing has secured a steady stream of media coverage for Wienerschnitzel and adapted its public relations plans to address the ever changing limited service restaurant landscape. The main focus of the communications programs has been to garner national visibility, attract potential franchisees, expand Wienerschnitzel’s guest profile, and strengthen brand perception.
“For the past 20 years, Morgan Marketing has proven to be an extremely valuable partner for us as we’ve continued to evolve and strengthen our position in the marketplace,” said Dennis Tase, president and COO of Wienerschnitzel. “We trust the Morgan Marketing team implicitly and have enjoyed our longstanding relationship, over which we’ve celebrated many big wins together.”
During its tenure with Wienerschnitzel, Morgan Marketing has developed and executed creative PR campaigns around 20 years of promotions, including the brand’s 40th and 50th anniversaries and countless product launches. Although much has changed over the decades, Wienerschnitzel continues to focus on its world-famous, secret-recipe chili and staple menu items: Chili Dogs, Chili Cheese Fries, Corn Dogs, and Tastee Freez soft serve treats.
“Wienerschnitzel is an iconic American brand that holds a special place in the hearts of so many, and we’ve been lucky enough to have had a front row seat in its progression for 20 years,” said Melinda Morgan Kartsonis, APR, Fellow PRSA, president of Morgan Marketing & Public Relations. “It has been a thrill and an honor to represent such a respected brand and work alongside Wienerschnitzel’s talented executive team. We’re looking forward to celebrating many more milestones together.”
For nearly 25 years, Morgan Marketing & Public Relations has been providing marketing, public relations and event-planning services to a variety of industries including retail, restaurants and hospitality, real estate, food and beverage, and legal. The firm’s dynamic office space in Irvine, Calif., features a state-of-the-art test kitchen, and conference room with multimedia and focus group capabilities. Morgan Marketing & Public Relations is the recipient of the Distinguished Service Award from the Public Relations Society of America, Orange County Chapter which recognizes an organization that best exemplifies the highest standard of public relations practices. For further information please visit the agency’s website at www.mmpr.biz, call (949) 261-2216, become a fan on Facebook or follow on Twitter. Morgan Marketing & Public Relations is located at 78 Discovery, Irvine, CA 92618.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn – Director, Franchise Development at franchising@wienerschnitzel.com.
