Mark your calendar, grab a friend and dine with Chili’s Grill & Bar Monday, Sept. 23 – it’s as simple as that. For the tenth year in a row, Chili’s is contributing 100 percent of net profits on this one day to St. Jude Children’s Research Hospital as part of the brand’s annual More Hope Campaign for St. Jude.
More than 1,200 participating Chili’s restaurants nationwide will be ready to take on the throngs of guests coming for what has become a staple of the national fundraising campaign. To participate in Donate Profits Day, guests can either dine in-restaurant or place a To Go order with Chili’s Sept. 23 and 100 percent net profits of their check will go directly to St. Jude.
St. Jude is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases, and every September Chili’s partners with St. Jude to help continue the hospital’s lifesaving work. The More Hope Campaign also coincides with National Childhood Cancer Awareness month, giving guests yet another reason to come into their neighborhood Chili’s and take advantage of all the different fundraising opportunities the brand has to offer.
“The partnership between Chili’s and St. Jude Children’s Research Hospital is as much about giving back as it is about tradition, and guests make plans every year to dine or place a To Go order at their local restaurant on Donate Profits Day,” said Kelli Valade, chief operating officer of Chili’s Grill & Bar. “There is no other day during the year when you can simply enjoy any of your favorite Chili’s menu items, while helping a worthy cause at the same time, ensuring no family ever receives a bill from St. Jude.”
Guests’ support of More Hope Campaign elements, like Donate Profits Day, has helped Chili’s raise more than $46 million for St. Jude to date. With the goal of donating $50 million to St. Jude, the brand is just a few Donate Profits Day orders of Baby Back Ribs and Oldtimer Cheeseburgers from reaching the 10-year commitment.
“Chili’s Grill & Bar is an amazing partner and each year we look forward to Donate Profits Day when Chili’s team members and customers in communities across the nation come together to embrace St. Jude’s lifesaving mission,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “We are fortunate to benefit from this long-term, $50 million partnership that helps us raise tremendous awareness and funds to continue finding cures and saving the lives of children around the world.”
In addition to Donate Profits Day, there are a number of other ways guests can donate at their local Chili’s restaurant between now and the end of the More Hope Campaign Sept. 25:
- Doubling up on the giving by indulging in Chili’s new Chocolate Peanut Butter Molten Cake with 30 cents from every dessert ordered going to St. Jude;
- Coloring the brand’s signature chili-pepper shaped coloring sheet for a donation of the guest’s choice; and
- Purchasing a ready-to-color T-shirt featuring the More Hope Campaign logo for $12* and a MORE HOPE slap band for $4*.
*62 percent of the purchase price of each T-shirt, and 70 percent of the purchase price of each Slap Band sold will be donated to St. Jude.
To learn more about the More Hope Campaign, visit morehope.chilis.com.
