Billings brings restaurant marketing expertise and extensive network to fast-growing feedback company
Technology startup Ovation, recently voted #1 guest feedback solution for restaurants, today announced the addition of Tammy K. Billings to their advisory board. Billings is the Co-Founder and Head of Industry, Restaurants at Aben, the first intelligent MarketingOS, and brings decades of expertise in restaurant marketing and technology to the table.
In her current role, Billings is focused on bringing Aben’s customer data solution to the restaurant industry, an industry in which she has made a vast impact and grown an expansive network. Starting at In-N-Out Burger as a teenager, Billings transitioned into the industry full-time at age 30 as the Director of Marketing for LA Live, where she oversaw 14 restaurant tenants. After LA Live, Billings went on to work for SBE and Grill Concepts, Fishbowl (now Personica), Marketing Vitals, and Wisely, which was sold to Olo in 2021.
During her career of opening, remodeling, and/or rebranding more than 30 restaurants, Billings developed a keen sense of effective restaurant technology, which eventually led to her interest in Ovation and its CEO, Zack Oates.
“I fell in love with Zack professionally upon the first meeting, even though at the time we worked at competing companies,” said Billings. “Now that I’ve ventured out on my own with Aben, it’s the perfect time to begin sharing my extensive network and helping Zack grow Ovation — to what I know it can be — THE most technologically forward, real-time survey solution in the market.”
Zack Oates, CEO of Ovation, was thrilled to welcome Billings to the Ovation team: “I have known Tammy for years and she is not only a friend, but one of the most well-respected leaders in the hospitality industry. We feel grateful to welcome her to our board of advisors.”
Going forward, Billings will prove invaluable to Ovation’s continued growth and success. As the company continues to raise funds and refine their product with releases such as Insights, it will rely on the marketing knowledge and outstanding connection of Billings to get the word out about the future of feedback.
Voted the #1 guest feedback platform in a nationwide RestaurantOwner.com survey, Ovation uses a 2-question SMS-based survey as a Digital Table Touch that has redefined guest feedback. Through frictionless integrations with online ordering platforms and other tools, Ovation allows restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, discover insights to improve, and drive revenue. To learn more, visit www.ovationup.com or email hello@ovationup.com.
