Although the holiday season is coming to a close, there’s one gift that is sure to benefit local business owners year-round. The Park City Area Restaurant Association (PCARA) is seeking new members to join the community of local restaurants and help the organization grow as the state’s leading restaurant association. And with planning for the annual Savor the Summit underway for June 23, 2012, Park City restauranteurs are encouraged to join the PCARA and reap many of the organization’s benefits before the nationally recognized dining event takes place.
Whether starting or expanding a restaurant, a membership with the PCARA will help business owners handle minor and major obstacles that affect today’s restauranteur. The PCARA represents local restaurant owners at all levels of government, provides valuable member benefit programs, offers invaluable industry contacts and serves as a knowledge base that can help restauranteurs operate more efficiently and profitably.
“Being a member of the PCARA helps local restaurant owners navigate today’s business environment,” said Ginger Ries, Executive Director of the PCARA. “The larger our membership base grows, the larger platform local restauranteurs have to discuss local and national issues that impact their business. Having more active members of the PCARA helps the entire community.”
A one-year PCARA membership also includes membership to the Utah Restaurant Association and the National Restaurant Association, providing restauranteurs with a local, statewide and national voice within the hospitality industry. Additional benefits of becoming a PCARA member include targeted advertising and social media networking, email and newsletter campaigns, website reporting, government funding, discounted participation in PCARA-sponsored events like Savor the Summit and the bi-annual Cocktail Contests and more.
For more information on the PCARA, please visit www.parkcityrestaurants.com or contact Christa Graff, of Graff Public Relations, at christa@graffpr.com or 435.640.7921 for media inquiries.
