Perkins Restaurant & Bakery, a leading family-dining restaurant for more than 60 years, has named industry veteran Diana Garcia-Lorenzana as Vice President of Marketing. She is a results-oriented marketer that will lead the Perkins marketing team in building loyalty with a younger consumer audience base, reaching consumers digitally and conveying the brand’s legacy story.
Garcia-Lorenzana joins Perkins Restaurant & Bakery from Darden Restaurants, where she was VP of Digital Marketing and CRM. While at Darden Restaurants, she was responsible for the data-driven development of the company’s digital strategies across online channels for its portfolio of brands. Prior, Diana worked for LongHorn Steakhouse, a Darden brand, as Marketing Director.
“I truly look forward to bringing the Perkins brand to more customers, as it has a unique story to tell with its longevity of history and a powerful position in the family dining market with its extremely loyal customer base,” said Diana Garcia-Lorenzana. “For me, the most important thing is unapologetically understanding the customer and reaching them where they are digitally.”
Garcia-Lorenzana was brought on for her deep knowledge of the restaurant industry, how to reach consumers digitally, and her ability to collaborate across teams, lead people, and grow brands in a highly competitive market.
“We are thrilled to welcome Diana to our team. With her extensive experience and impressive track record in the restaurant industry, she is the perfect fit to lead our marketing efforts and drive the growth of this beloved brand,” said Alison Glenn Delaney, Chief Brand Officer for Ascent Hospitality Management, parent company to Perkins Restaurant & Bakery. “Diana’s passion for understanding our customers and reaching them where they are digitally aligns perfectly with our goals. We are confident that her collaborative approach, leadership skills, and expertise in growing brands in a competitive market will propel Perkins to new heights.”
For more information about Perkins or find your local Perkins location, visit www.perkinsrestaurants.com/menu.
Founded in 1958 as a single pancake house, Perkins has more than 270 company-owned and franchised locations across 32 states and Canada. Over the years, this legacy brand has transformed to become legendary. Perkins was named a Top 50 Privately Held Chain by FSR magazine and a Top 500 Franchise by Franchise Times.
Known for serving breakfast all day long, Perkins expansive menu includes popular breakfast items, such as the Build-Your-Own Breakfast, made-from-scratch buttermilk pancakes, & Bottomless Pot of Coffee®. The menu also features signature lunch and dinners options, from soups, salads, burgers, and sandwiches to hearty homestyle entrees. What truly sets Perkins apart is the iconic in-store bakery, which offers a wide selection of fresh-made pies and other treats, including their signature Mammoth Muffins. They are proud to serve up quality food along with rewarding, craveable experiences that call everyone back to the table. All menu and bakery items are available to order online at perkinstogo.com.
As a leading full-service concept within the FSR space, Perkins continues to grow its corporate presence and with multi-unit franchise operators by offering a number of flexible build options.
To learn more about Perkins franchise opportunities, visit https://perkinsfranchising.com.
