Perkins Restaurant & Bakery announced today a remodeling initiative that will be seeded in more than 20 corporate locations during the first half of 2013, with franchise restaurants to follow shortly thereafter. The culmination of extensive research conducted across the country, Perkins remodel package, developed by Louis+Partners Design out of Akron, Ohio includes both external and interior elements, and demonstrates Perkins long-standing commitment to continually enhance guests’ overall dining experiences.
Bob Winters, Senior Vice President of Development at Perkins comments, “Amidst a proliferation of dining choices, this contemporary, inviting refresh of Perkins, ensures that we have a relevant, differentiated presence that creates brand separation.” The exterior offers a welcoming interpretation of the entry arch along with a contemporary take on size and scale of the trademark green stripe awnings. Perkins signature oval brandmark has been presented on the building as well as remote signage to strengthen overall presence. Inside, guests are drawn into a fresh, warm, comfortable environment showcasing an abundant bakery along with an array of dining zones. These dining areas offer guests different types of experiences through unique presentations in space layout, seating, lighting and graphics, creating greater daypart appeal.
Chris Nonno , a Partner at Louis+Partners Design adds, “The refreshed Perkins experience puts greater emphasis on fresh, provides a more engaging guest experience, and portrays a richer overall presentation that’s in keeping with the brand’s food and heritage.”
Founded in 1958, Perkins system consists of 416 restaurants in 34 states and Canada, which includes 134 company-owned and operated restaurants and 282 franchised units. The Company also has a baked goods manufacturing division which manufactures pies, pancake mix, cookie dough, and muffin batter for in-store bakeries and third-party customers. Private investment funds managed by Wayzata Investment Partners LLC are the majority owners of Perkins & Marie Callender ‘s Holding LLC, the parent company of the Perkins & Marie Callender ‘s, LLC and affiliated companies. More information about Perkins franchising opportunities can be found at www.perkinsrestaurants.com.
