Perkins Restaurants & Bakeries announced today the launch of a new brand campaign “Putting it all on the table”. Television, radio, print and OOH is being rolled out throughout Perkins markets and will be supported in restaurant with a 3-Egg 5-Star Omelette running end of March through June, followed by a Summer Salad promotion slated for the May through August timeframe.
While Perkins has, since its humble beginnings in 1958 been dedicated to serving the freshest, most wholesome dishes, “Putting it all on the table” marks the first time in the history of the brand that this distinctive point of difference is being highlighted in advertising and promotional materials. Cheryl Ahlbrandt, Executive Vice President of Marketing and Research and Development at Perkins & Marie Callender’s, LLC comments, “Our new campaign capitalizes on Perkins long standing tradition of providing great family dining experiences with high quality, freshly prepared food, that appeals to the evolving taste preferences of our guests.”
The :30 television spot “Awaiting Your Arrival” reiterates Perkins quality, made to order products and introduces The Bacon, Avocado & Jack Cheese, as well as the Mediterranean omelette. Starting at $7.99 the entire 3-Egg 5-Star Omelette line is available all day at Perkins and “prepared anytime, just for you.” Likewise, “Food of the Gods” another 30: spot highlights an upcoming Summer Breeze salad line featuring the Strawberry, Chicken & Pecan Salad, Grilled Shrimp & Avocado, Fried Chicken and Chicken Cobb salads. Correlating radio spots similarly focus on “fresh” being better than “fast.”
Jay Miller, Vice President of Research and Development states, “We want to celebrate the heart of the Perkins experience and focus on the things that make our brand special. The fact that our restaurants use hand cracked eggs in our omelettes, and only seek out in-season greens for our salads, prepare meals to order and not ahead of time, speaks volumes about our commitment to serving the freshest, most wholesome dishes.”
Founded in 1958, Perkins operates 428 restaurants in 34 states and five Canadian provinces. The Perkins system includes 132 company-owned and operated restaurants and 296 franchised units. More information about Perkins Restaurants & Bakeries and a complete menu can be found at www.perkinsrestaurants.com.
