On Tuesday, May 7th, 2024, Pink Taco will ring in 25 years of tacos, margaritas + debauchery as they celebrate the birthday of the very first Pink Taco. Pink Taco was founded in 1999 by the late Harry Morton in Las Vegas, NV, opening its first location within Hard Rock Hotel & Casino. Inspired by the vibrant street food culture of Mexico, Harry envisioned creating a restaurant that offered a unique dining experience. The restaurant quickly gained popularity, attracting locals, celebrities and tourists alike with its inviting ambiance, lively music, and delectable Mexican fare. Pink Taco prided itself on adopting a casual, fun-loving atmosphere that mirrored the vibrant energy of Mexican street markets.
In its early years, Pink Taco operated as a single location in Sin City. As word spread about the exceptional vibe dining and drinking, Pink Taco expanded its reach, opening new locations in prominent cities across the United States like Los Angeles, Boston, Washington D.C., Miami and New York City. Each new restaurant stayed true to the brand’s original concept, providing guests with an immersive vibe dining experience that celebrated Mexican culture, with a rock n’ roll twist.
In honor of its 25th birthday, Pink Taco will be celebrating with guests all month long, offering their 25th Birthday Debauchery Menu, featuring THAT’S A BIG ONE, a large format frozen strawberry margarita with two rock n’ roll duckies, Tres Leches Birthday Cake complete with Pink candle, and a 25 Years, 25 Bucks Menu that boasts Mini Guacamole or Mini Nachos, Signature Tacos + Tres Leches Birthday Cake with candle (staff will light the candle, wait for guests to sing them happy birthday, then walk away). Other surprises are in store as well throughout the month to keep the party going.
For more information about Pink Taco’s birthday menu, programming, reservations, please visit PinkTaco.com/25yearsofpink.
Pink Taco, home of Rock n’ Roll vibe dining, was founded in 1999 by restaurateur Harry Morton, son of Hard Rock Café co-founder, Peter Morton. First established at the Hard Rock Hotel & Casino in Las Vegas, the Pink Taco brand has since expanded with restaurants in New York City, Los Angeles, Boston, Washington D.C. and Miami Beach, developing a cult-like following along the way. With every salted rim, Pink Taco is redefining the dining industry – crafting an unforgettable experience of Mexican-inspired fare, that is daringly imaginative with their uncomplicated and innovative approach to LA-style street tacos, perfectly shaken margaritas, signature cocktails and best-in-class service. Whether it’s the music the moves you, or the Instagrammable moments you want to capture with their murals, decor, neon lights, Pink Tacos & Squirt Can Paloma (yes, you read that right), join Pink Taco for Dinner, Taco Tuesdays, Hangover Brunch & Happy Hour. For more information, visit PinkTaco.com.
With a vibrant personality, entrepreneurial spirit, and a love for all things music, food and margaritas, Harry Morton embarked on a remarkable journey that would forever change the restaurant industry. Born in 1981, he was the son of Peter Morton, the co-founder of the Hard Rock Cafe, and grandson of Arnie Morton, the founder of Morton’s The Steakhouse. Harry Morton grew up in a family with a strong background in the restaurant industry, which influenced his career path.
Harry was the founder of the renowned Pink Taco. With its bold and playful name, the restaurant quickly became a hot spot for locals, tourists and celebrities alike. Harry’s vision for Pink Taco was to create a vibrant and lively atmosphere where people could indulge in delicious Mexican cuisine while enjoying a fun and exciting dining experience with rock n’ roll vibe!
From the moment you stepped foot inside Pink Taco, you could feel Harry’s passion for creating a unique and memorable ambiance. The walls were adorned with vibrant artwork and neon lights, creating a festive and energetic atmosphere. The music was always pumping, setting the stage for a lively and unforgettable dining experience.
But it wasn’t just the atmosphere that made Pink Taco special. Harry had a deep love and appreciation for Mexican cuisine. He believed in using only the freshest ingredients and authentic flavors to create mouthwatering dishes and craveable margaritas that would delight the taste buds. From their famous tacos to their sizzling fajitas and heavenly margaritas, every dish at Pink Taco was crafted with love and creativity.
Harry Morton’s adventures at Pink Taco were filled with excitement and innovation. He constantly pushed the boundaries of traditional Mexican cuisine, introducing new and exciting flavors that would surprise and delight his customers. Harry’s creative flair extended beyond the menu, as he continuously sought to create unique and memorable experiences for his guests.
As a visionary in the restaurant industry, Harry Morton had insightful thoughts on the ever-changing landscape of dining. He believed that the key to success was in creating an immersive and interactive dining experience that would leave a lasting impression on customers. He saw the importance of constantly evolving and staying ahead of the curve to meet the ever-changing demands of the industry.
Despite his untimely passing at the age of 38 due to sudden cardiac arrest, Harry Morton’s legacy, and passion for philanthropy, lives on through Pink Taco, and UCLA’s Harry Morton Foundation. His bold and adventurous spirit continues to inspire the restaurant industry, challenging others to push the boundaries and create unforgettable experiences for their customers. Pink Taco remains a testament to Harry’s vision, and it continues to be a place where people can come together, indulge in delicious food, and create lasting memories.
So, the next time you find yourself craving a fun and exciting dining experience, make sure to visit Pink Taco and raise a margarita to the unforgettable legacy of Harry Morton. Cheers to his adventurous spirit and the vibrant world of Pink Taco!
