Retail rock stars count the days until Black Friday. Techies set their digital timers for Cyber Monday. And pizza lovers – as passionate of a group as any – can now hone in on “Red Roof Wednesday” to make their most important purchases of the holiday season.
Pizza Hut, the world’s largest pizza company, will mark one of the busiest pizza-eating days of the year – Thanksgiving Eve – with a smorgasbord of deals, including 50 percent off an online purchase of its new Overstuffed Pizza to the first 1,000 fans who visit the promotion beginning at 4 a.m. EST this Wednesday, Nov. 21 on PizzaHut.com (redeemable 11/21-11/28/2012).
Pizza Hut expects to sell more than 1 million pizzas on Red Roof Wednesday as stuffed households gather for the holidays but want to stay out of the kitchen before the big day.
“Red Roof Wednesday, the day before Thanksgiving, is one of our busiest days of the year,” said Kurt Kane, CMO, Pizza Hut. “While families gather from near and far to celebrate the holiday, we are excited to help make it great with an incredible new product stuffed with everyone’s favorite combinations from Pizza Hut.”
To create the new Overstuffed Pizza, Pizza Hut combined pizza sauce, toppings and extra cheese seasoned with a special Italian blend between two layers of golden crust. It is available in two recipes: Italian Meat Trio (Pepperoni, Pork, and Italian Sausage) or Supremo (Italian Sausage, onion, green pepper and mushroom). Red Roof Wednesday early birds have a chance to get the Overstuffed Pizza for only $6.49, that’s half off the regular price of $12.99.
Stuffed With More Deals
For holiday shoppers who love the snooze button and miss out on the Overstuffed deal, there are more great deals from Pizza Hut on Red Roof Wednesday and throughout the holiday season.
- Pizza Hut is giving away 250 $10 gift cards on the brand Facebook page (Facebook.com/PizzaHut)
- Beginning Red Roof Wednesday through Cyber Monday (Nov. 26) all online orders are 15 percent off exclusively for Pizza Hut Facebook fans
- Pre-ordering is available at PizzaHut.com; orders can be placed up to seven days in advance
Red Roof Wednesday Facts and Stats
On Red Roof Wednesday, Pizza Hut expects to sell more than 1 million pies. Pizza Hut has crunched the numbers to deliver some entertaining fun facts and stats.
- 1,200 Tons of Pizza Hut pizza ordered on Red Roof Wednesday – equivalent to weight of 151,000 Thanksgiving turkeys.
- 1.2 Million Feet of Pizza Hut pizzas sold on Red Roof Wednesday – enough to cover the length of the Mayflower more than 12,000 times.
Pizza Hut delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
