Pretzelmaker, home of the world’s best soft pretzel, announced today that throughout the summer they will be highlighting their Pretzel Dog, a 100% All-Angus beef hot dog rolled in delicious pretzel dough, and their refreshing lemonade. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Fans can enjoy a Pretzel Dog and Lemonade combination all summer long when they “Unfriend the Bun” and stop into their local Pretzelmaker to enjoy this unique and delicious “America’s New Top Dog Combo”. Throughout this celebration there will be two different social media activations allowing fans to receive exciting giveaways including:
- Like the Pretzel Dog & Lemonade on Facebook
- A social media contest that will award Pretzelmaker Facebook fans with a coupon to redeem in-store for reaching a specific number of “Likes” on Facebook
- 15,000 fans: $1 OFF Pretzel Dog & Lemonade Combo
- 20,000 fans: FREE Small Lemonade with purchase of Pretzel Dog
- 30,000 fans: FREE Pretzel Dog, no purchase required
- A social media contest that will award Pretzelmaker Facebook fans with a coupon to redeem in-store for reaching a specific number of “Likes” on Facebook
- Unfriend the Bun on foursquare
- Check into any Pretzelmaker location on foursquare and unlock the “Unfriend the Bun” check-in special of 50% off a Pretzel Dog when you purchase another Pretzel Dog.
“Pretzelmaker’s Pretzel Dog is another example of our brand’s product innovation and we’re looking forward to rewarding our loyal Facebook® fans for their continued support with this delicious product as well as our signature lemonade” said Julie-Ann Reid, brand director for Pretzelmaker.
These social media activations will begin today, July 12, 2012. Hurry into Pretzelmaker now and check-in on foursquare and become a fan of the brand on Facebook www.facebook.com/pretzelmaker. You can also join the conversation by following their national Twitter handle, @Pretzelmaker, and use the hashtag, #UnfriendtheBun. For more information about the “America’s Top Dog Combo” and Pretzelmaker’s full line of menu choices, as well as a way to stay up to date on all of Pretzelmaker’s campaigns, join Pretzelmaker’s exclusive e-mail fan club at www.pretzelmaker.com.
Since 1991, Pretzelmaker (www.pretzelmaker.com) has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, the portable Pretzel Bites, and the new portable Flavored Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.
Global Franchise Group, LLC (www.globalfranchise.com) is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies, MaggieMoo’s, Marble Slab Creamery, Pretzelmaker as well as two retail franchise concepts: TAF and Shoebox New York. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
