Russo’s Restaurants Director of Franchise Development, Jim Carr announced today, the signing of a 4th franchise agreement with the VKL Franchise, LLC group, based in Brownsville, Texas. VKL membership is made up of the principals from RGV Best Burger, LLC, and the principals from Varco Franchises, LLC. Combined, these partners have over 100 franchised locations in south Texas.
“We are excited to add this 4th Russo’s location to South Padre Island, one of the premier destination markets in south Texas,” commented Gabriel Kauachi with the VKL group.
“We analyzed the South Padre market and feel strongly that the Russo’s brand will be a unique addition with no direct competition, and that its founder is a prominent Chef with a successful global presence,” added Carlos Varela of the Varco group. “With our restaurant brand we have exceeded our sales objectives and plan to do the same with our Russo’s New York Pizzeria locations.”
“This is a dynamic group of dedicated professionals with a solid reputation in the community and high customer ratings for their quality of product and excellent customer service,” noted Founder and CEO Chef Anthony Russo. “We are pleased to welcome the VKL group to the Russo’s family and their desire to expand our concept in a great destination market like South Padre Island.”
“We are well on our way to exceeding our three-year strategic growth plan,” added Chef Russo. “With our enhanced corporate support team, our dynamic restaurant designs and new menu, I’m confident we will experience strong and sustained growth with long-term results. We are thrilled to partner with franchisees who share our passion for delicious hand-crafted Italian food and excellence in delivering great service for our customers!”
Chef Russo also commented, “The VKL group brings their commitment, passion and operational expertise to our brand! Their proven record of success is a testimony to their business acumen, product quality and excellence in providing an inviting, warm and exceptional customer experience.”
Carr also added, “With the opening of this location, we will have three great Russo’s New York Pizzerias along the Texas Gulf Coast, our corporate restaurant in Galveston, franchisee David Martinez’ recently remodeled restaurant in Corpus Christi and now another Russo’s New York Pizzeria coming to South Padre Island! This gives the Russo’s brand a wonderful representation in these prime markets, with prominent franchise operators that will strengthen and expand our customer base, while providing jobs and incremental tax revenues for each local economy.”
Russo’s Restaurants is a 44 location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates. There are 20-plus units in development both in the United States and Internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza, along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his Italian roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.nypizzeria.com. For International development, contact our international franchise development manager, Suzanne Boyadjian at suzanne@nypizzeria.com. For the U.S., Mexico & Canada, contact Jim Carr, director of franchise development at j.carr@nypizzeria.com or by phone at (832) 980-6407.
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The Russo’s Restaurant Group, home of the Upscale Fast-Casual New York Pizzeria brand, the Upscale Casual Dining Coal Fired Italian Kitchen brand and our soon to be launched VIA PRESTO brand for non-traditional venues!
