Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, is extremely excited to announce major growth accomplishments in 2012, setting up 2013 to be the ‘Year of the Salad!’
Saladworks is proud to be the first, largest and undisputed leader among made-to-order salad franchise concepts. Continuing to sell America’s Best Salads, Saladworks, LLC locked in 2012 with a 15% total revenue growth over 2011. With fourth quarter results showing a 15% comparable store increase and year over year increase of 7%, Saladworks once again emerges as a leader in the industry.
With the addition of more than 50 new franchise agreements in 2012, the pipeline of committed franchise stores now contains over 150 units that are slated to open over the next several years. This includes the addition of a second international multi-unit franchise agreement in the United Arab Emirates, which represents 10 new international locations.
Franchise sales in 2012 will bring an increased footprint in existing markets as well as an emergence into new markets in 2013. Look for Saladworks restaurants coming soon in Naples, FL, Greensboro, NC, Middletown and Rochester, NY, Dallas/Fort Worth, TX, Bowling Green, Louisville, Lexington, KY as well as Nashville, TN.
As has been at the heart of Saladworks’ core since its inception, the brand continued to offer a fanatical service experience to fans across the country. As a show of consumer loyalty, the size of Saladworks’ Facebook fan page more than doubled in 2012, from 9,000 to 20,000.
An interactive allergen tool was launched, a utility that allows customers to explore Saladworks’ offerings in a new and powerful way. These exciting changes were made to help nutrition and allergen-conscious consumers feel more confident ordering from the industry leader in providing tasty, guilt-free gourmet salads served fast.
“We are very pleased with our growth over the past year, particularly during a challenging consumer environment, and believe our ability to grow during this time and in an increasingly competitive market is a testament to the quality of our food, the strength of our brand and the loyalty of our fans,” commented John Scardapane, chairman and CEO of Saladworks. “We are eager to take advantage of the growing global appetite for our offering and remain committed to delivering delicious food, exceptional customer service and continuous innovation. We are also focused on building our team of experienced and seasoned franchise partners and believe each of these elements will remain key components to sustaining our brand’s momentum in 2013 and beyond.”
