A variety of long-time favorites and new winners are included in Sandelman’s highly coveted Awards of Excellence this year. Chick-fil-A and In-N-Out enjoy the top spots for the second straight year with the highest overall excellent ratings culled from more than 3.7 million attribute ratings.
Top Ten Quick-Service Restaurant Chains
(Ranked by Percent Rating Their Overall Experience “Excellent”)
| 1 - 2 - 3 - 4 - 5 (tied) - 7 - 8 - 9 (tied) - | Chick-fil-A In-N-Out Burger Torchy’s Tacos la Madeleine Raising Cane’s & Portillo’s Whataburger Jason’s Deli Habit & P. Terry’s | 60% 59% 56% 55% 54% 52% 51% 50% |
Only the pizza and coffee segments are not represented in the top 10 overall chains above. Mod Pizza and Starbucks won the honors in those segments, with 47% and 45%, respectively.
Starbucks and McDonald’s emerged as co-leaders on convenience, which means something quite a bit different to consumers than it did a decade ago. Technology has played a big role in evolving our category in 2018 with the increased availability of mobile apps, online ordering, loyalty program tie-ins, and delivery all being factors affecting what convenience means to consumers.
Sandelman’s Quick-Track study monitors over 200 quick service restaurants on 20 aspects for food, service, worth, facilities, and affinity. Follow Sandelman on Twitter @SandelmanInc and #AwardsofExcellence to see the winners for attributes like value for the money, speed of service, friendliness and others.
For more information, please contact Clay Raymer at clay@sandelman.com or (888) 897-7881, ext. 2.
