The Shawarma Melt Delivers Tantalizing Flavor and Tex Mex Sauce for $4.99
It’s only been 48 hours since Shawarma Press rolled out a new limited time offering appetizer to celebrate National Shawarma Day, but it appears to be a hit with customers at all of the popular franchise’s locations. The Shawarma Melt is a delicious blend of flavors with layers of cheese and juicy chicken, beef, or falafel covered with spicy Tex-Mex sauce and golden pressed to perfection for just $4.99. According to CEO and co-owner Sawsan Abublan, the Shawarma Melt is great for those who are fans of traditional shawarma and Mediterranean food or for those who are trying the cuisine for the first time.
“The Shawarma Melt showcases the versatility of our menu that appeals to the diverse customer base and helps introduce Mediterranean food to the younger generation,” Abublan said. “It is getting rave reviews from customers who are saying it’s the perfect appetizer or a snack. It’s also a no-mess item that is easy to eat for kids and adults and can be ordered alone or as part of a kid’s meal that comes with kid’s size fries, a drink, and stickers in a cute kid’s meal box. We are planning to offer it as a menu item through Thanksgiving, so we are encouraging customers to try it while it’s available.”
Usually observed on or during the week of October 15, National Shawarma Day celebrates the popular street food which has origins traced to Turkey as early as the 18th Century. Now gaining popularity worldwide, sales in the U.S. have steadily spiked since more customers have learned about the Middle Eastern tradition of preparing wraps with thin slices of chicken or beef stacked in cone-like shapes. Shawarma Press slowly roasts all-natural chicken and premium beef on an upright rotisserie and is known for its authentic Mediterranean food and healthy offerings.
“We have plenty of nourishing, heart-healthy selections our guests can feel good about,” said Abublan. “Our customer favorites include traditional Beef, Chicken, and Falafel Shawarma and original “fusion” offerings such as the spicy Tandoori Press and Tex-Mex Press Shawarmas. We also have made-from-scratch World-Famous Hummus and falafel, and fresh soups, salads, and pastries.”
Since opening its first restaurant in Irving, Texas, in 2017, award-winning Shawarma Press is the nation’s first authentic shawarma franchise. The brand is rapidly expanding with multiple locations in Texas, including several operating in Walmart stores in Plano, San Antonio, Georgetown, and Arlington and a new flagship store that recently opened last month in downtown Dallas. Shawarma Press plans to open as many as 50 locations throughout the country in the next five years. For information about franchising, visit https://shawarmapressfranchise.com.
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