Continues support for local firefighters and first responders with fan favorite beer
SPB Hospitality, a leading operator and franchisor of full-service dining restaurants, recently had their taps flowing with a fan favorite beer to show their support and gratitude for local firefighters and first responders. Participating Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and Big River Grille & Brewing Works locations donated 25-cents from every pint, growler, and pitcher of the limited-time Fire Chief Ale sold and raised additional funds through local tapping parties hosted throughout the promotional period. This year’s initiative raised thousands of dollars that will support various fire-related organizations within their service areas. Since its inception in 1991, the initiative has raised more than $1.2 million.
“We are proud to be giving back to our local firefighters and first responders. With the combination of our passionate team members and loyal guests, we are committed to supporting this cause that has been embedded into our culture for more than three decades,” said Ryan Russell, Director of Communications and Cause Marketing for SPB Hospitality. “Firefighters serve our community each and every day, and this program is a way for us to show our support and gratitude for their unwavering service. We look forward to continuing the tradition of tapping our special Fire Chief Ale and most importantly, giving back to our local communities for many years to come.”
As part of the promotion, each Rock Bottom local brewer created their own spin on the classic Fire Chief Ale recipe. The Fire Chief Ale is a medium-bodied, auburn colored ale that gets its sweet side from the caramel and crystal malts, but also picks up a little toasty character for balance. The hand selected hops from the Pacific Northwest lend a crisp and refreshing finish. The beer is available exclusively during the annual fundraising initiative.
The Fire Chief Ale tapping events started with Rock Bottom in 1991, when it first opened in Denver, and gained such popularity that SPB Hospitality expanded it to include their other brands Gordon Biersch Brewery Restaurant and Big River Grille & Brewing Works. Each participating restaurant partners with a local fire station or fire-related charity and raises funds for their selected organization.
“Our goal is to reach as many local communities as we can and by leveraging our various brands, we’re able to expand our reach for area firefighters and first responders. Our fans have been such a huge help and we’re incredibly grateful for their support throughout the years,” added Russell.
For more information about SPB Hospitality and their brands, visit www.spbhospitality.com.
Rock Bottom is a friendly neighborhood bar, gourmet eatery, and craft brewery offering brewed in-house beers and seltzers handcrafted by local brew masters. The first Rock Bottom Restaurant & Brewery opened in the heart of Downtown Denver in 1991 and now has 14 locations across the United States. With thousands of original brews and hundreds of the industry’s most esteemed medals and awards, Rock Bottom is a pioneer among American Craft Brewers.
Gordon Biersch, founded over 25 years ago, is where German precision brewing meets American craft beer. Each restaurant has an onsite brewery where local Brew masters brew to the highest German standards. Everything on the menu is prepared fresh-to-order by chefs, creating an elevated brewery restaurant menu crafted to pair perfectly with the locally brewed beers. Gordon Biersch currently operates 8 restaurants in the United States and around the world. Gordon Biersch has won numerous gold medals at both the Great American Beer Festival and World Beer Cup.
Big River Grille & Brewing Works was born out of a passion for fresh, hand-crafted beer and premium, made from scratch regional cuisine. With locations in Chattanooga, TN and Walt Disney World, Big River Grille and Brewing Works serves a variety of cuisines, including Southwestern, Cajun, fresh seafood, chicken, and pasta, and uses only the freshest ingredients.
SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 35 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Krystal Restaurants LLC, Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of high-end restaurant brands including J. Alexander’s, Merus Grill, Redlands Grill and Stoney River Steakhouse and Grill. SPB Hospitality is also one of the largest operators of craft brewery restaurants in the country, including Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant, ChopHouse & Brewery, Big River Grille & Brewing Works, AIA Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill and Seven Bridges Grille & Brewery.
