Starbucks has built retail locations in dozens of college campuses across the country. Now they’re expanding further with mobile delivery methods to get caffeine to more students. Arizona State University is one of three campuses picked for testing the new mobile Starbucks truck plan. Despite changing over to a mobile program, the company plans to stock the same exact menu in the trucks as they offer in their fixed locations.
All three campuses plan to locate the trucks in areas away from current existing retail. This gives students a chance to quickly grab an espresso between classes instead of having to cross a big campus for a boost. Snacks are also topping the list for hungry students that need to keep their energy up for studying.
The ASU truck is already serving customers, and the other two campus truck plans are rolling out in the next few weeks. Virginians learning at James Madison University can expect to see their new Starbucks truck this week, while Coastal Carolina University located in South Carolina is expecting the addition by September 18th. If the plan works out and proves profitable for the company, they may roll it out to further campuses by next year.
