Experienced Restaurateur to Open the Gourmet Toast and Juice Bar in the Heart of Hollywood
Toastique, the vibrant, gourmet toast and juice café conceptualized in Washington D.C., has announced further expansion in California with its first Los Angeles location to open Summer 2024. Located at 6255 Sunset Blvd in the Sunset Media Center, a hub for media and entertainment with historical and cultural significance, Toastique is just steps away from renowned landmarks such as the Hollywood Walk of Fame, the iconic Capitol Records Building, and the Hollywood Palladium. Toastique will offer gourmet toast creations, smoothie bowls, nutrient-rich cold-pressed juices, espresso, coffee, and grab-and-go options.
Helmed by first-time Toastique franchisee, Charles Steynberg, the 1800+ sq. ft. Los Angeles location will feature indoor seating set against a Los Angeles inspired mural designed and painted by artist Mary Lai, and outdoor patio seating. A South African native, Steynberg originally studied electrical engineering but quickly discovered his passion for the hospitality industry. He gained extensive experience working at country clubs in Florida and New York, co-owning a club in South Africa, and managing the number one store for a fast casual dining restaurant in South Africa. Since moving to LA in 2019, Steynberg has been on the hunt for a restaurant concept that aligned with his values of long-term sustainability and a clean healthy menu, which led him to Toastique.
“The restaurant industry took a huge hit after COVID, so I decided to pivot and look into franchise opportunities. Toastique kept popping up and, after researching its ethos and growth, I quickly fell in love with how fresh and healthy it is, and how the cuisine stands apart from so many brands built on fried foods, oil, and grease,” said Charles Steynberg, franchisee and owner of Toastique LA. “I stand behind the quality of the food and see longevity in the brand, especially in the Los Angeles market. We couldn’t have found a more prime location and I’m confident that we will soon become a hotspot for the neighborhood locals.”
Highlights of the menu include the PB Crunch Toast (honey roasted peanut butter, bananas, strawberries, blueberries, berry jam, granola, peanuts, honey drizzle, and mint on walnut raisin toast), the Tuscan Tuna Toast (tuna dressed with sundried tomatoes, capers, scallions, herb vinaigrette, balsamic glaze, kalamata olives, tomato, bibb lettuce, lemon twist on rustico toast) and the Smoked Salmon Toast (smoked pastrami salmon, herbed cream cheese spread, arugula, cucumber, pickled onion, capers, toasty seasoning, microgreens, lemon twist on sourdough toast). Guests can also enjoy freshly blended smoothies, such as the Iced Brew (coffee, banana, dates, almond milk) and iced collagen lattes including the Turmeric Latte (vital proteins collagen, turmeric chai spice, ginger, maple syrup, almond milk).
Originating in 2018 in Washington, D.C., Toastique has garnered national acclaim for its fresh and artistic approach to crafting exquisite food grounded in paying homage to the natural beauty and simplicity found in responsibly sourced ingredients. Employing fresh produce and curating unique, thoughtful flavor combinations, Toastique has cultivated a rich menu of enticing and health-conscious toasts, smoothies, cold-pressed juices, and more.
To stay up to date with Toastique news and announcements, visit the website at Toastique.com, follow the brand on Instagram @toastique and on Facebook at @toastiquesunset.
Toastique, a gourmet toast franchise founded in 2018 by former D1 collegiate cheerleader Brianna Keefe, believes healthy food should be simple to understand and appreciate, easy to enjoy, and above all, accessible to everyone. With a unique menu that includes toast-focused creations, all-natural smoothies, cold-pressed juices and açaí bowls, Toastique is truly unlike any other health-focused franchise on earth. After the flagship Toastique location in Washington, D.C., the brand generated over $1 million in sales during its first year of operation. Keefe franchised the concept and has expanded with locations in D.C., Colorado, Florida, Maryland, New Jersey, Pennsylvania, California, Utah, Tennessee, Texas and Virginia, with more franchise units signed and in development across the country. Keefe was recently featured on Forbes 30 Under 30 Food & Drink (2022). More information on Toastique can be found at Toastique.com and Instagram @toastique.
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