Global entertainment leader Topgolf has selected Ignite Creative Services, LLC. as its national agency of record handling marketing, advertising, food and beverage. The two-year agreement extends through June 2018.
“We are honored and excited to partner with Topgolf, one of the premier sports entertainment brands in the world,” said Kim Gouch, co-founder of Ignite Creative Services, an agency that represents dozens of clients including Landry’s, Diageo, Bacardi, Beam Suntory, Zinburger, TGI Fridays and Hilton.
With 26 venues serving 13 million guests annually and the world’s largest digital golf audience, Topgolf has become a go-to destination for fun both in-venue and online. It is the only entertainment experience of its kind, offering fun golfing games for all ages and skill levels, paired with an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled suites for year-round comfort.
As Topgolf’s food and beverage marketing agency, Ignite will assist with marketing and promotions, including guest engagement, creative design, grand opening support and interactive and social media content. In addition, Ignite will provide support for menu development and R&D for mixology and culinary as well as help create training materials.
“Topgolf’s vision is to create the best times of our guests’ lives, and sharing great food and drinks with loved ones is a key component of having a memorable experience at our venues,” said Topgolf National Director of Food and Beverage Adam Flierl. “Ignite has taken the time to understand our business and develop new and innovative ways to further engage our guests. We are looking forward to a strong partnership that will highlight all of the outstanding culinary talent and offerings we have at Topgolf.”
Ignite recently assisted with the grand opening of Topgolf’s flagship location in Las Vegas. Located behind the MGM Grand Hotel & Casino, Topgolf Las Vegas is the only entertainment venue of its kind, which Golf Digest deemed the “world’s most insane driving range.”
“Topgolf has truly taken the sport entertainment business by storm by providing a unique experience that can be enjoyed by all ages,” said Celia Waddington, co-founder, Ignite Creative Services.
Topgolf is a global sports entertainment community creating the best times of your life. With 26 venues serving 13 million guests annually and the world’s largest digital golf audience, Topgolf has become a go-to destination for fun both in-venue and online. The Topgolf games can be enjoyed by all ages and skill levels, and the microchipped golf balls score themselves, providing players with instant feedback on each shot’s accuracy and distance. Each venue features climate-controlled hitting bays for year-round play, a chef-driven food and beverage menu, music and hundreds of HDTVs. Topgolf also brings interactive experiences to the community through its Topgolf U lessons, leagues, The Topgolf Tour, KidZone parties, social and corporate events, and the World Golf Tour (WGT) app. Topgolf’s lifestyle division, Topgolf Media, creates advanced media content and cultivates partnerships and sponsorships that enhance the Topgolf fan experience. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.
Based in Scottsdale, Arizona, Ignite Creative Services is a full-service problem-solving agency specializing in design, marketing, advertising and promotion for the restaurant and hospitality industry. Ignite’s two founding partners have more than 50 years of combined experience in the restaurant, food & beverage and hospitality industries. www.ignitecs.co
