UFood Restaurant Group Inc. has announced that when they open their first of three locations at the Aberdeen Proving Ground military base in Maryland, they’ll introduce a new healthier way for troops to build value into their diets – it’s called “Smart Meal Deals”. A “Smart Meal Deal” is created by choosing any item on the menu (at an a la carte price), then adding one of fivefresh sides, like baked UnFries™, Steamed Broccoli, Black Beans, Whole Grain Brown Rice or Sweet Potato Mash, along with a choice of bottled water or fountain beverage – all for just $2.49 added to the a la carte price.
The “Smart Meal Deal” approach provides great taste, solid value and importantly – healthier choices. UFood sees this initiative as taking the lead in building better value for people by giving them healthier options and more control at a great price. UFood’s “Smart Meal Deal” will also address Washington’s desire to improve eating standards in the military.
Recently, the White House and Assistant Secretary of Defense for Health Affairs announced changes to the menus of 1,100 dining halls at military bases last month. The move will adjust the Pentagon’s nutritional standards for the first time in 20 years, bringing more fruits, vegetables, whole grains and better food choices to American military in the coming months.
UFood Grill’s Chairman and CEO, George Naddaff stated, “We see the new Smart Meal Deal approach as a natural extension of our better-for-you menu. It’s just that now, you can create the value that’s right for you – by simply choosing the healthier side you prefer. This approach will make us unlike most fast-food places that only offer fries in a Value Meal. Now you can choose. And we have plenty of options to choose from. It’s a perfect solution for the military – and addresses the general public’s needs as well.”
UFood Grill currently operates restaurants in a number of trade channels including airports, hospitals, shopping centers and urban storefronts. The company’s airport locations are in Boston, Cleveland and Dallas, with two units under construction at Salt Lake City International Airport, expected to open in late April 2012. As noted, UFood has been approved for expansion into the military channel and will open three units at Aberdeen Proving Ground in Maryland, the first of which is under construction and the second is planned for construction start in approximately five weeks.
The place where “delicious meets nutritious,” UFood Grill is committed to offering consumers food that tastes great, is lower in calories and fat and, wherever possible, serves meals that are antibiotic and hormone-free, gluten-free as well as natural, grass-fed beef and cage-free eggs. UFood boasts a wide-ranging menu that includes lean burgers, rice bowls, salads, wraps, paninis and smoothies.
Headquartered in Boston, Mass., UFood Restaurant Group, Inc. is a franchisor and operator of fast-casual food service restaurants. UFood Grill offers a healthy lifestyle alternative to consumers in the fast-casual restaurant space and is positioned to become a leading player in the “better-for-you” quick-serve restaurant category. The Company is led by franchise innovator George Naddaff, who founded Boston Market and led the franchising of several companies including Sylvan Learning Center and VR Business Brokers. Mr. Naddaff also founded two of the first educational day care centers in the United States, Living and Learning Centers and Mulberry Child Care Centers, both of which were sold to KinderCare®. Mr. Naddaff has assembled a veteran management team at UFood Grill with a successful record in the franchise market. UFood is currently launching a growth plan to franchise nationwide. To learn more, visit www.ufoodgrill.com.
