Twenty years since opening its first Wendy’s franchise location, restaurant and hospitality leader The Briad Group announced the opening of its 60th restaurant in Mount Laurel, New Jersey.
Earlier this year, The Briad Group acquired eight Wendy’s locations in Manhattan and New Jersey. It also built its first new unit in nine years, opening the Sicklerville, New Jersey location in September.
“Wendy’s is an iconic brand that resonates well with customers looking for quality, fresh and made to order food at a great value,” said Brad Honigfeld, Chief Executive Officer for The Briad Group. “We are proud to be celebrating our 20th year as a franchise partner and are excited to be expanding our Wendy’s footprint.”
The new Mount Laurel restaurant is the first Briad location to incorporate Wendy’s latest design concept. The restaurant features an ultra-modern look with the addition of a fireplace and a new design to showcase the use of the patio creating a comfortable feel for customers.
The Briad Group is the largest Wendy’s franchisee in the New York and Philadelphia markets with 33 locations in the New York/New Jersey DMA and 27 locations in the Philadelphia DMA. Briad employs nearly 2,200 Wendy’s team members.
The Briad Group has been an avid advocate for children in foster care by partnering with the Dave Thomas Foundation for Adoption, created by Wendy’s founder Dave Thomas. Through its Annual Golf Tournament, now in its 16th year, The Briad Group has raised more than $2.8 million for the Foundation.
The Briad Group, headquartered in Livingston, N.J., is one of the fastest growing hospitality companies in the U.S. The Briad Group’s entities are: licensed franchisees for Wendy’s, TGI Fridays, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group also owns and operates CUPS Frozen Yogurt – That’s Hot, a self-serve frozen yogurt concept.
As a multi-concept restaurant and hospitality company, The Briad Group’s broad and diverse portfolio includes:
| Wendy’s | 60 restaurants |
| TGI Fridays | 64 restaurants, making it the largest TGI Fridays franchise in the world |
| CUPS Frozen Yogurt | 23 shops with 45 committed via area development agreements |
| Zinburger | 9 restaurants with 8 in development |
| Marriott/Hilton | 2 hotels, 2 under construction and 15 in development |
| The Promenade Shops at Clifton | Lifestyle shopping center with 150,000 square feet of leased space |
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
