Setting a new tone in the quick-service restaurant space, Wendy’s is shifting focus from licensed products to simple, creative play with the introduction of a new Kids’ Meal play platform. In addition, Wendy’s is offering parents a new beverage option for their children by introducing an Honest Kids brand organic fruit juice drink to the Kids’ Meal.
“Dave Thomas founded Wendy’s as a restaurant for families to enjoy meals together. We stay true to our founding values by continuing to look for ways to promote quality family moments through our food and restaurant experience,” said Liz Geraghty, Wendy’s VP of brand marketing. “In an era where creativity is widely acknowledged to be a skill required for success, our new creative play platform gives parents simple activities to nurture and develop their kids’ creativity that families can enjoy together.”
This fall, Wendy’s Kids’ Meals will feature classic games that many parents will recognize, including a four-square game, capture-the-flag, kick-the-can, tag, and playground chalk. These playground games will be followed up throughout the year with more fun and interactive activities.
In addition, Wendy’s will be offering Honest Kids’ six fl. oz. Super Fruit Punch Organic Juice Drink in its Kids’ Meal. The beverage, which will be offered exclusively at Wendy’s* until March 1, contains 30% juice and ½ the sugar when compared with other juice drinks.**
“We are thrilled to further our partnership with Wendy’s and extend the reach of our great-tasting, organic beverages to this thoughtful and health-driven generation of parents and their children,” said Honest Tea co-founder and TeaEO Seth Goldman.
Learn more about Kids’ Meal by visiting the Wendy’s Kids’ Meal Web page.
The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger restaurant chain. The Wendy’s system includes more than 6,500 restaurants in 29 countries and U.S. territories. For more information, visit www.wendys.com.
*The exclusivity of Honest Kids’ six oz. Super Fruit Punch Organic Juice Drink only applies to QSR Hamburger Restaurants.
**Honest Facts: Honest Kids contains 8g of sugar per 6 fl. oz. juice box. The leading kids’ juice drinks contain approximately 16g of sugar per 6 fl. oz. serving.
