Customers will experience an urban new Wendy’s® when they visit the remodeled restaurant at 6740 E. Broad St, Columbus OH 43213.
A grand re-opening will be held on September 24, 2012 at 10am when the restaurant opens to the public.
“This restaurant features an innovative interior and exterior design, and there are only a few like it in the country,” said Swaran Gill, the Field Marketing Manager for Wendy’s International. “It’s very different from what our customers are used to but we think they’ll really like the look and feel of the restaurant.”
The company conducted nationwide research and studied every aspect of the customer’s restaurant experience. Based on this feedback, Wendy’s completely overhauled the interiors and exteriors of four different designs. This restaurant’s updates feature an urban design displayed on both the interior and exterior of the store. The Wendy’s motto, “Quality is our recipe”, appears on the front of the building to highlight our quality food and fresh preparation. The large windows brighten the dining room and bring the outdoors in. This store is made up of a mixture of both natural materials and attractive landscaping.
The interior showcases open, bright dining areas, with multiple seating options, including private booths, cozy lounge seating, and a Wi-Fi bar. Other amenities include flat panel TVs and free consumer Wi-Fi. The restaurant will also have a new customer ordering process, digital menuboards, and the Coca-Cola Freestyle Machine – a touch screen, self-serve fountain that offers over 100 regular and low-calorie beverages including a variety of branded waters, sports drinks, lemonades and sparkling beverages.
“These new remodels are part of a multi-year strategy to reinvigorate our brand and the way our customers interact with us,” Gill said. “This brand strategy involves completely re-imaging our entire menu, new advertising and marketing, new restaurant apparel and product packaging. We are making great progress in all of these areas, and we think our customers will be surprised and excited about their new Wendy’s.”
Three other restaurant designs are being tested in multiple cities across North America.
The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit aboutwendys.com or wendys.com.
