World’s Largest Hot Dog Chain is Feld’s First QSR Partner for the Supercross Series
Wienerschnitzel, the world’s largest hot dog chain, is excited to announce its newest Monster Energy Supercross partnership with Feld Motor Sports, the world leader in specialized arena and stadium-based motor sports entertainment, for select 2016 West Coast Supercross races. As the first quick service restaurant brand to ever partner with Feld Motor Sports at this level, Wienerschnitzel will have the opportunity to engage with over 45,000 fans at every race.
“We are amped to partner with a renowned organization like Feld Motor Sports as we continue to grow our presence at Supercross,” said Wienerschnitzel Visionary Director, Rico Ferrante. “We love the racing environment, but we especially love the Supercross fans! We look forward to a fun-filled 2016 season as an official sponsor of this much-anticipated series.”
Wienerschnitzel is an official partner of the following races throughout the 2016 Supercross West Coast series:
- January 9 – Anaheim, CA
- January 16 – San Diego, CA
- January 23 – Anaheim, CA
- January 30 – Oakland, CA
- February 13 – San Diego, CA
- April 2 – Santa Clara, CA
- May 7 – Las Vegas, NV
With this new level of partnership, Wienerschnitzel will have a large pit presence at the races as well as promotional mentions via a variety of media vehicles including television and radio broadcast. Attendees at select West Coast Supercross events will have the opportunity to cheer on local dachshunds competing on the track for the title of “Fastest Wiener in the West” during the Wienerschnitzel Wiener National race!
“Feld Motor Sports and Monster Energy Supercross are grateful for the support of Wienerschnitzel,” said Aaron Anderson, Director of Sponsorship & Strategic Alliance at Feld Entertainment. “Starting with the Joe Gibbs Racing Motocross partnership, and then expanding to support the Supercross racing series displays Wienerschnitzel’s strong commitment to the sport.”
Wienerschnitzel fans are encouraged to enter the #Wienercross online sweepstakes for weekly chances to win tickets to select races, along with other sweet prizes. One lucky fan will win the grand prize of a Supercross Finals VIP trip for four in Las Vegas!
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn – Director, Franchise Development at franchising@wienerschnitzel.com.
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam, Monster Energy Supercross, AMSOIL Arenacross and Nuclear Cowboyz. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. Official Monster Truck Series only at Monster Jam. For more information on Feld Entertainment, visit www.feldentertainment.com.
