World’s Largest Hot Dog Franchise to Expand Texas Footprint
Wienerschnitzel, home of America’s favorite chili dog, has inked a three-unit development agreement with PBA Properties to build Wienerschnitzel restaurants throughout San Antonio, Texas. With a significant presence throughout the Southwest, including 39 Texas locations, PBA Properties will further expand the brand’s statewide footprint in the target growth market of San Antonio. PBA Properties, with a combined 24 years of experience, plans to open its first location in early 2017.
“With a proven track record of success in Texas, we saw tremendous opportunity for Wienerschnitzel to thrive in the San Antonio market,” said franchisee, Patrick Alba of PBA Properties. “We were looking to diversify our franchise portfolio and recognized Wienerschnitzel as a smart business investment for a multitude of reasons including low food costs, ease of operation, unique product offerings, and a forward-thinking marketing strategy. Not to mention Wienerschnitzel is backed by a more than 50-year legacy, this made us feel extremely secure in our decision.”
With a refreshed focus on franchise expansion, Wienerschnitzel has overhauled its franchise marketing tools and increased its industry trade presence as the company pursues national growth. In addition, both new and existing Wienerschnitzel franchisees will have the opportunity to adopt the recently introduced “Heritage” design, which features a smaller footprint and, at a lower cost of entry, takes advantage of real estate where most competitors will not go.
“Based on the growing AUV numbers we’ve consistently seen coming out of our Texas stores, it’s clear that there is a real demand for the Wienerschnitzel concept throughout the entire state,” said Ted Milburn, Director of Franchise Development at Wienerschnitzel. “We are primed for nationwide expansion and we’re proud to add PBA Properties to our growing Wienerschnitzel family.”
Wienerschnitzel currently has 320 locations in 10 states. The company is recruiting passionate franchise partners with a strong entrepreneurial spirit, and is awarding a variety of franchise opportunities including area development, single unit, and non-traditional venues such as convenience stores. To learn more about the benefits of owning a Wienerschnitzel franchise, please visit http://franchising.wienerschnitzel.com/
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog franchise and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. In 2016, Wienerschnitzel was ranked #146 in the coveted Entrepreneur Magazine Franchise 500. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn – Director, Franchise Development at franchising@wienerschnitzel.com.
