16 Handles, the innovative frozen yogurt and dessert brand that sparked the self-serve frozen yogurt revolution in New York City, celebrates the grand opening of its new flagship store in SoHo, New York. The store features a bold new design that merges sustainability with style in a lounge-like environment that brings out the fashionable side of frozen yogurt. SoHo marks the 29thlocation top open for the fast growing 16 Handles brand.
In partnership with Foursquare, the first 16 guests to check-in during grand opening festivities on 12/15 will receive FREE FroYo for one year (a $400 value*.) To be eligible, guests must check-in using the Foursquare app and show the cashier their phone at checkout.
Located at 240 Lafayette Street, between Prince and Spring streets in trendy SoHo, 16 Handles’ new state-of-the art location includes a contemporary ‘froyo wall’ that houses 16 rotating flavors of premium frozen yogurt, a fully loaded toppings bar, two 80-inch media players and a party room that can be reserved for social functions. The 1,500 sq. ft. store features a sleek, multi-dimensional design that highlights the brand’s commitment to the environment with elements such as eco-friendly lighting, the integration of sustainable textiles and graphics that bring the outside in.
“SoHo is one of the coolest, most fashion-forward places on earth, and we’re excited to open our new flagship store in the heart of a community that is all about flaunting their flavor through fun, fashion and froyo,” states Solomon Choi, 16 Handles’ founder and CE-YO!
With 29 locations in 5 states, 16 Handles is known for setting the pace for the frozen yogurt industry by allowing consumers to Flaunt Their Flavor™. All 16 Handles’ flavors are Kosher certified and carry The National Yogurt Association’s seal of approval.
Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was the first frozen yogurt brand to pioneer the self-serve concept in New York City. Today the company has grown to 29 locations across New York, New Jersey, Connecticut, Maryland, and Florida and forecasts that 40 stores will be open by the end of 2013. Committed to sustainability, 16 Handles uses biodegradable packaging and spoons; each store plants 16 trees per day through a partnership with Trees for the Future. For more information visit http://www.16handles.com.
*One free “pink cup” per week for a full year equates to a $400 value. Points will be added to guests’ loyalty cards.
