Sri Divel, founder of The Culinary CMO, has launched a pioneering virtual restaurant marketing course, in which she shares two decades of owner-operator experience to empower restaurateurs and their teams to maximize broad range of marketing strategies needed to succeed in an ever-increasing competitive marketplace.
Divel founded The Culinary CMO in 2023 as a full-service hospitality agency offering a comprehensive and complementary suite of services designed to propel multi-unit brands and independent restaurants toward enduring success. Central to the agency’s mission is how it seeks to leverage and develop talent within a restaurant’s existing team to discover and harness untapped marketing potential to increase brand awareness, attract new guests, and drive revenue growth.
The new Culinary CMO marketing course was developed to help restaurant brands thrive in the new digital age while also providing valuable insights into traditional marketing approaches. The on-demand, self-paced online course accommodates most skill levels and provides valuable insights and an actionable and practical blueprint to harness the potential of restaurant team members and transform them into impactful marketers. With a modest investment of time, The Culinary CMO covers a broad range of topics that include digital marketing essentials, data analytics, social media mastery, reputation management, and brand identity. The five components of the program include:
- The Essential Role of Marketing in the Culinary World: demystifies how strategic marketing transforms ordinary dining experiences into memorable ones.
- Discover Your Brand and Stick to It: explores the fundamentals of crafting a distinctive restaurant brand identity.
- Write Your Story: guides users into the world of storytelling to create an engaging and authentic narrative to foster enduring connections with guests.
- Discover and Master the Multi-Channel Marketing Approach: offers practical insights into crafting and implementing a comprehensive marketing strategy across multiple platforms.
- Creating the Perfect Promo: a step-by-step process of developing promotions for maximum reach and engagement across diverse platforms.
“Whether you’re a chef, a manager, front house lead, or an aspiring leader in the culinary world, The Culinary CMO marketing course can become your launch pad to marketing mastery and consistent business growth,” said Divel, who, in addition to being an owner-operator, is also a classically trained chef and sommelier. “My new course was truly a labor of love and was developed with an operator’s heart. During the past 20 years, I’ve lived through the highs and challenges of the restaurant industry, and now I want to share what I’ve learned with my industry colleagues to help them find enduring success through effective and cost-efficient marketing plans.”
Founded in Southern California in 2023 by industry veteran Sri Divel, The Culinary CMO’s broad scope of services include branding, social media, loyalty app development, data analytics, website development, photography, video, curated events, public relations, and more, essentially providing owners and operators the benefits of an experienced and proven CMO, or an extended team for an existing CMO or marketing department head. The full-service marketing agency recently introduced a cost-effective, practical online restaurant marketing course to provide restaurant owners, operators and their teams with the essential skills and strategies needed to market their brands in the competitive culinary industry.
The full-service marketing agency now works with several restaurant brands including national brands Pokeworks and Nekter Juice Bar, regional brands including Mama’s Hospitality Group and Salt Creek Grille, independents such as Dos Amigos Cantina and Hook & Hand, and legendary restauranter David Wilhelm’s new Tavern at the Mission and Tavern House Kitchen + Bar.
For more information about The Culinary CMO, please visit TheCulinaryCMO.com, or email sri@theculinarycmo.com.
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