Armed with a fresh prototype, revamped menu and new leadership, 5 & Diner, the authentic ’50s-style diner restaurant franchise, is looking to build at least 30 new restaurants throughout New Jersey over the next five years, capitalizing on the state’s affinity for the classic American diner.
5 & Diner company executives are actively seeking franchisees for the following areas: Philadelphia Tri-State Area for 5-10 new locations; Trenton/Princeton/Brunswick for 3-5 new locations; Edison/New Brunswick/Piscataway/Somerville for 3-5 new locations; Northern New Jersey for 5-10 new locations; Toms River for 1-2 new locations and Freehold for 1-2 new locations.
“It’s an exciting time for 5 & Diner as we build on the success of the brand and increase momentum towards our expansion goals – especially throughout New Jersey, where diners hold a special place in the hearts of many people,” said CEO Bob Watson.
Known for its authentic ’50s diner concept, 5 & Diner isn’t just another burger joint or family dining chain. The restaurant has consistently received accolades for its commitment to the diner experience – there is no alcohol served; and the restaurants also keep the spirit of the decade in mind with its chrome lights, juke boxes, open seating and regular sock hops and car shows.
This year, the diner franchise launched a new prototype designed to lower development costs and introduce a non-freestanding development option. The authenticity and unique nature of the business means that competition is nearly nonexistent. Typical development costs range from $450,000-$750,000 and the average unit sales volume is more than $1.1 million. Expansion of the diner business throughout the state will also boost the local economy – as each restaurant employs between 25 and 30 people.
Founded in Phoenix, Arizona in 1989, 5 & Diner has become known for its no-holds-barred ’50s flashback theme, top-quality food at an affordable price, and award-winning burgers and shakes. Currently with 12 locations across five states, 5 & Diner prides itself on providing the customer with the most authentic ’50s diner experience in America. In 2008, 5 & Diner was purchased by Bob and Laurie Watson of LPM Holding Company, Inc. For more information, visit www.5anddinerfranchise.com.
