What if customers didn’t have to use their credit cards (or cash) to make payments at your restaurant? What if they could simply press a button and make a payment? It may sound unbelievable, but that’s exactly what Apple Pay promises. By using the iPhone 6 or the Apple Watch, customers can use their own devices to pay. And it only takes a touch on the iPhone and a double-click on the Apple Watch.
Could Apple Pay become a big trend in the restaurant business? If the current picture is any prediction, it’s a definite possibility. Some huge restaurant chains, including McDonald’s, Panera, and Starbucks, will be the first companies to start using Apple Pay. McDonald’s plans to use Apple Pay at almost all of its 14,000 restaurants, while Panera Bread plans to use Apple Pay initially for mobile orders. Panera says that Apple Pay is “an easy, secure and private way to make purchases,” and many other restaurants seem to agree—Chipotle is considering implementing Apple Pay.
The payment system is also partnering with OpenTable, the popular online restaurant reservation service. Customers who use the OpenTable app will be able to pay quickly and securely without adding credit card information.
However, not everyone thinks that Apple Pay is necessarily a slam dunk. For example, USA Today Money claims that Apple plans to charge huge fees for use of the service and that Apple Pay isn’t as secure as some alternatives. The site also claims that many merchants aren’t currently equipped to offer Apple Pay, and they may not want to spend the money to acquire the necessary technology—especially if that technology doesn’t have the capability to offer promotions or other offers.
Regardless of what happens with Apple Pay in the long run, it’s causing quite a stir right now! With so many big restaurants adopting it, you might be wondering whether it’s right for you. Would you consider using Apple Pay in your restaurant?
Article provided by Buzztime.
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