Cowboy Chicken, the twenty-one unit fast casual wood fire rotisserie chicken brand, announces their newest franchise partner, FRC Group. The fourteen-store development agreement will expand the concept into three new states: Iowa, Kansas, and South Dakota.
FRC Group, an affiliate of Sun Capital Partners, is operated by its Co-Presidents Brendan Crowley and Luke Wilson. FRCG has twenty-five years of experience as multi-unit franchise operators in both casual and fast-causal concepts. Crowley and Wilson, currently operate twenty-one HuHot Mongolian Grills and discovered Cowboy Chicken while looking for an additional concept to add to their portfolio. The partners were looking for a unique product they could stand behind with a clear vision. Starting with a list of hundreds of concepts, they began to cull through a long list of prospects. Crowley stated “Cowboy Chicken was just a name on a list, but it caught my attention. I immediately went to the computer and started researching. I loved what I saw on the website, and was intrigued by the home-style, wholesome food with a single protein concentration. Upon seeing they originated in Dallas, I went to my phone and sent out a text to all my DFW friends, ‘Have you heard of Cowboy Chicken?’. I got immediate responses from everyone! It was a unanimous, ‘Yes! We love it!’.” This launched the journey that would lead FRCG to purchase territories in three states.
Cowboy Chicken has experienced significant growth over the last several years, and with the recent introduction of a new restaurant prototype and branding, the company has development agreements in place that will result in 110 new restaurants across the United States. Cowboy Chicken’s unit count is currently twenty-four restaurants in six states, which includes three new restaurants under development in Atlanta, GA and Oklahoma City, OK.
“Cowboy Chicken’s culture is rooted in honest family values that you can feel in our restaurants, taste in our food, and feel from our staff members. We work hard, we love what we do, and we strive to exceed our guests’ expectations. We are excited to work with smart, experienced partners like FRC Group to bring our all-natural wood fire rotisserie chicken to the people across the country,” said Cowboy Chicken President and CEO, Sean Kennedy.
For over 35 years, Cowboy Chicken has been cooking all-natural chicken over a wood-burning fire. Guests enjoy wood fire rotisserie chicken along with signature sour-cream tomatillo chicken enchiladas and abundant home-style sides. With a ‘cowboy cool’ culture and dedication to guests and communities, Cowboy Chicken aims to exceed the expectations of guests each time they visit. The warmth and comfort of that culture are at the heart of everything at Cowboy Chicken.
Founded in Dallas, Texas in 1981, Cowboy Chicken is a fast-casual restaurant chain specializing in real wood fire rotisserie chicken. Cowboy Chicken ranked in Fastcasual.com’s Top Fast Casual Movers & Shakers, a prestigious restaurant industry award. They were chosen number one “Hot Restaurant Chain to Buy into Now” by Forbes magazine. Cowboy Chicken is continuing to grow through franchise opportunities and planned corporate development. For more information, please visit us at cowboychicken.com or contact Kathy Davidson for franchising information at kdavidson@cowboychicken.com or 214-505-9883.
