Better Burger Innovator Brings Its Big Bold Flavors to Retail Setting in May
Back Yard Burgers, a better burger concept with big, bold flavors, is increasing its customer reach via a new consumer branded initiative. Beginning in May, customers will be able to purchase Back Yard Burgers patties at Walmart stores across the Southeastern U.S.
“Our growth over the past few years has been incredible and we are proud to launch our Black Angus Backyard Burger with Walmart. This is the next step in our evolution as the premier better burger brand,” said Dave McDougall, Chief Executive Officer of Back Yard Burgers. “Extending our brand into markets where we don’t have a location will create our next wave of better burger fans.”
Starting in May, Back Yard Burgers patties will be available in 500 stores throughout the Southeast of the country. The patties, which are made in the USA and come in two-pound boxes of six 1/3 pound patties, are the same high-quality products found at Back Yard Burgers restaurants across the country.
The retail launch with Walmart is the latest in a string of innovative initiatives Back Yard Burgers has introduced, including a revamped website, updated team member uniforms, product packaging and a state-of-the-art menu board design that streamlines the ordering process for guests.
“Whether it’s introducing innovative menu items or exploring new revenue channels, we are committed to doing everything we can to ensure Back Yard Burgers delivers the absolute best for our guests,” said Monte Jump, Chief Operations and Marketing Officer. “This step is just one more way for our guests to connect with the brand and to enjoy the delicious, high-quality burgers we’ve perfected over the years.”
Back Yard Burgers is confident this retail exposure will help the brand rise to even greater heights coming off a spectacular 2014. The better burger chain closed out the previous year with 21 consecutive months of same-store sales increases, including a huge 10.2 percent increase for corporately owned restaurants in 2014.
Back Yard Burgers is a quick-service, better-burger concept that takes pride in their uncompromising commitment to “providing custom, flame-grilled variety with care.” The company’s franchise partners and employees are passionate about offering the freshest ingredients, allowing their guests to customize their meals and to serving the same high-quality food that they would offer at home to their own family. Along with offering made-to-order gourmet Angus burgers, Back Yard Burgers’ menu includes delicious grilled chicken sandwiches, fresh and creative salads, hand-dipped milkshakes, and freshly baked desserts. Today the franchise brand operates 63 locations in 14 states.
For franchising opportunities visit: http://www.backyardburgers.com/franchising.
