Better-Burger Brand’s Momentum Places Company in Prime Position for Restaurant Expansion
Back Yard Burgers began 2014 focused on a goal: treat guests with genuine kindness and respect and deliver hot, fresh, delicious food. This philosophy was a recipe for success.
The better-burger brand exited Chapter 11 in January 2013 and ended 2014 with 21 consecutive months of same-store sales increases. Back Yard Burgers company restaurants experienced a 10.2-percent increase in same-store sales compared to 2013 and franchisees a 4.0 percent increase.
“Everyone on the Back Yard Burgers team deserves a great deal of credit for the company’s success. Our restaurant owners and employees made it their mission to delight every guest,” said Chief Executive Officer Dave McDougall. “Prospective franchisees have taken notice, and Back Yard Burgers has a solid foundation to expand upon in 2015.”
Back Yard Burgers will see new store growth this year with existing franchise partners to open additional restaurants and deals being worked on for new prospective franchise partners.
This is just the beginning of what is expected to be a domino effect year with regard to new store signings and openings. Back Yard Burgers is currently reaching out to prospective franchisees to make them aware of development opportunities in Chattanooga, Knoxville, Tennessee; Charlotte, Greensboro, Winston-Salem, High Point, Raleigh-Durham North Carolina; Lincoln, Omaha, Nebraska; and Orlando, Florida.
In 2015, Back Yard Burgers will also unveil a re-vamped restaurant design, giving guests a new look and feel that is a better representation of the food quality. Cakewalk design firm began working on the re-design in 2014.
“This is a very exciting time for Back Yard Burgers. Many guests have rediscovered the brand because of our commitment to deliver hot, fresh, delicious food,” said Monte Jump, the company’s Chief Operations and Marketing Officer. “Our menu innovation, which includes the Prime Rib Burger, Mahi Mahi Burger, garlic parmesan fries, fried pickles and shakes, has been so popular that guests are becoming regulars, and returning with their friends and families.”
Guests and prospective franchisees will also see several other improvements in 2015. This includes a new website along with new team member uniforms and product packaging.
“Two years ago, we made it a priority to create a first-class franchise system. We are proud of our accomplishments, and 2015 will be the year that Back Yard Burgers grows full throttle with current and future franchisees,” said McDougall.
Back Yard Burgers is a quick-service, better-burger concept that takes pride in their uncompromising commitment to “providing custom, flame-grilled variety with care.” The company’s franchise partners and employees are passionate about offering the freshest ingredients, allowing their guests to customize their meals and to serving the same high-quality food that they would offer at home to their own family. Along with offering made-to-order gourmet Angus burgers, Back Yard Burgers’ menu includes delicious grilled chicken sandwiches, fresh and creative salads, hand-dipped milkshakes, and freshly baked desserts. Today the franchise brand operates 63 locations in 14 states.
For franchising opportunities visit: http://www.backyardburgers.com/franchising
