Popular neighborhood bar brand implements new incentives and new design to reignite growth
Bar Louie believes that every neighborhood deserves a place with great food, refreshing cocktails, and quality service – that philosophy is why the brand is taking new steps to share its concept with more communities across the country.
The 67-unit brand is seeing accelerated franchise interest fueling their growth thanks to newly signed agreements, reduced franchise fees and a sleek new restaurant design concept.
With new leadership now at the helm refreshing the brand’s operational, culinary and marketing approach, Bar Louie is committed to demonstrating to prospective owners their commitment to franchise growth. To further incentivize potential new owners, Bar Louie is offering qualified franchise partners 50% off their initial franchise fee until June 2024.
In preparation for accelerated growth, Bar Louie recently unveiled a more contemporary restaurant layout and design. The brand introduced the prototype of their new design scheme at their high-traffic Nashville location earlier this year, featuring upscale-yet-approachable finishes throughout the dining room. The modern redesign was chosen specifically for the Nashville location and demonstrates the unique flexibility that can be customized to match the feel and needs of the community, providing a localized experience that customers crave and appreciate.
“Current and future franchisees are clearly responding to Bar Louie’s new efforts,” said Brian Wright, CEO of Bar Louie. “These new incentives enhance the benefits we already offer, such as exceptional support and leadership teams, flexible location options, wide, affluent demographic appeal, and biannual menu updates.”
A recently confirmed five-unit agreement with a Midwest-based hotel group will give rise to Bar Louies across the Chicago and Indianapolis markets. The first location of the multi-unit development deal is already under construction in Indiana and will serve as a cornerstone restaurant for a brand-new retail center featuring shops and hotels. Additionally, existing franchisees are taking note of the brand’s revitalized operations, as Kenny Patel, one of the brand’s longest-standing franchisees, is opening an additional location in Naperville, IL. in Q1 of 2024.
With 67 locations across the country, Bar Louie combines the consistency of a national brand with a locally hospitable appeal. No two Bar Louie restaurants are alike, but each has a modern, relaxed vibe that expresses the brand’s identity, taking the bar and eatery experience to new heights, attracting an affluent crowd that enjoys premium cocktails, local brews, great food, and hanging with friends.
For more information, visit OwnABarLouie.com.
Founded in downtown Chicago in 1990 and headquartered in Dallas, Bar Louie is the original Gastrobar with an award-winning collection of neighborhood bars with a lively, social atmosphere. With 67 locations across the United States, Bar Louie is known for its signature handcrafted martinis and cocktails, Gastrobar menu of appetizers, burgers, and sandwiches served every day until close. For more information on Bar Louie, visit BarLouie.com.
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