Successful Franchise Brands to Implement System-Wide Platform to Maximize Efficiencies and Support New National Growth
Beef ‘O’ Brady’s, the family sports pub franchise with over 220 successful units, and The Brass Tap, an upscale craft beer bar franchise with 35 locations nationwide, have partnered with Toast to implement its leading restaurant technology Point-of-Sale (POS) system at all locations nationwide.
Under the umbrella of their parent company, FSC Franchise Co. LLC, the two are preparing to open over 25 locations within the next year. Beef ‘O’ Brady’s currently is in 22 states and in 2017, The Brass Tap will look to grow by 50%. As the brands continue to grow on a national scale, the need for a unified POS system became increasingly apparent.
“Beef ‘O’ Brady’s has been around for more than 30 years, but we’ve never had a singular POS platform,” said Joe Uhl, chief operating officer for Beef ‘O’ Brady’s and The Brass Tap. “For The Brass Tap, we needed to implement the right technology tools to support the rapid growth we’re now seeing across the country. This partnership is a major step forward for both brands. The Toast platform will enable us to improve internal processes and systems for our franchisees and offer more options for our customers to engage with our brand.”
Internally, Toast will help both brands build a standardized database, which will streamline menu maintenance, promotional updates, new menu downloads and more. Toast will also allow the corporate office to pull reports and analyze data across the system to maximize efficiencies. Customers will also benefit as servers will have handheld ordering tablets and be able to pay quickly and easily at the table. The end result will include increased order accuracy, table turnaround and have regular updates to the cloud-based system so they can stay up with the latest technology.
The new system will also offer patrons of both brands more options, including online ordering and a loyalty program. A majority of the Beef ‘O’ Brady’s and The Brass Tap locations will be using the Toast platform by the end of 2017 with the rest converting in 2018.
“We’re proud to be partnering with Beef ‘O’ Brady’s, a family-friendly restaurant franchise with a long-standing history and The Brass Tap, an upscale craft beer bar,” said Chris Comparato, chief executive officer for Toast. “We look forward to working with the teams to leverage our forward-thinking technology and customer-focused team to deliver a great experience for their guests, operators, and staff alike.”
Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites like hearty pizza and flatbreads, award-winning wings, fresh Angus burgers and crisp salads, along with a kids’ menu and a full bar for the adults. Beef ‘O’ Brady’s is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef ‘O’ Brady’s currently operates 209 locations in 23 states. For more information about franchising opportunities visit http://www.beefobradysfranchise.com.
Founded by Jeff Martin in Tampa, Florida in 2008, The Brass Tap is an upscale craft beer bar with 60 taps and 200 varieties of local, national and international beers. The restaurant also features craft cocktails, a premium selection of wines and a food menu designed around community and sharing. The Brass Tap has a unique vibe that is upbeat, high energy and casual all at the same time. You will also find live music, social events, high-definition televisions to view all the sporting action, as well as an open-air patio. With more than 35 locations currently open and 50 in development, The Brass Tap is positioned to quadruple in size in the Southeast and beyond. In June 2012, FSC Franchise Co. LLC acquired the rights to franchise The Brass Tap. For more info, visit www.thebrasstap.com.
Toast is an all-in-one restaurant technology platform. Built specifically for restaurants, Toast offers a mobile, cloud-based point of sale (POS) system that incorporates key facets of the guest experience into one platform, connecting the POS system with integrated online ordering, gift card and loyalty programs, and labor and sales reporting. Since launching Toast in 2013, the company has grown to hundreds of employees and thousands of restaurants, ranging from fine dining to fast casual, from independent businesses to national chains. Learn more about Toast at www.toasttab.com or on their Facebook page.
