Newest location on Marina builds on brand’s success across Mexico
Bennigan’s, one of the most iconic American restaurant brands, opened its second location in the State of Veracruz on March 22. The chef-driven neighborhood restaurant chain renowned for its generous portions, innovative drinks and Irish hospitality is now serving its uniqueAmerican fare to guests in the new Centro Comercial El Dorado Plaza on the Marina in Boca del Rio.
This is Bennigan’s second location in the State of Veracruz, both of which are owned and operated by franchisegroup Consorcio Restaurantero Athene. Consorcio has successfully operated in the bustling port city of Veracruz since June 2001.
“We are very pleased with the way Bennigan’s is being embraced across Mexico and we’re looking forward to yet another successful experience in Boca del Rio,” said Lic. Francisco Ruiz Anitua of Consorcio Restaurantero Athene. “We have taken the best aspects of the Bennigan’s concept and heritage in America and adapted certain elements to our culture’s tastes. The result is a unique combination of Irish hospitality and American fare with a Mexican twist.”
The Boca del Rio location features a terraza overlooking the Marina and incorporates many of the cutting-edge design elements of Bennigan’s new restaurant prototype. The menu features Bennigan’s traditional fare, including “Oh, Baby™ Back Ribs,” Kilkenny’s Country Chicken Salad and its world famous Monte Cristo – a lightly fried, triple-decker turkey, ham and cheese sandwich served with raspberry preserves.
Consorcio is planning to open its next Bennigan’s location in Chetumal, Quintana Roo, in late 2013, to join its restaurants in CD Del Carmen, Coatzacoalcos, Xalapa, Boca Del Rio and Veracruz.
“Just as it is in the United States, Bennigan’s is redefining casual dining throughout Mexico thanks to our partners at Consorcio Restaurantero Athene,” said Bennigan’s CEO Paul Mangiamele. “The team at Consorcio shares our commitment to delivering memorable dining experiences to every guest, every meal, every day, and they bleed green 25/8 just like us. The new Boca del Rio restaurant is sure to be one of the best in our entire system.”
Bennigan’s now operates nearly 100 restaurants across the United States and in locations throughout Mexico, Central America, Asia, the Mediterranean and the Middle East.
“We’re very excited about the newest restaurant in our global system due to its excellent location and the fact that it is being run by a model franchisee,” said Bennigan’s Vice President of International Operations Shawn Finn. “Our Legendary service has been well-received in Veracruz for nearly 12 years and we are pleased to introduce it to a new group of guests on the Marina in Boca del Rio now.”
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green,” and demonstrates a 25/8 focus to support its franchise community. Bennigan’s focus on reinvention, flexible prototypes, innovative food, Legendary service and other sales-generating initiatives has resulted in explosive growth both domestically and internationally. For more information, visit www.bennigans.com or call 855-GOT-BENN.
