Fastest-Growing Chicken Chain Poised to Hit $1 Billion System-wide Sales in 2014
Bojangles’ Restaurants, Inc., the fastest-growing chicken chain as reported by Technomic, has opened its 600th location – a growth milestone the legacy brand has achieved as it continues to build its market presence primarily in the Southeast.
With one restaurant opening every six days, Bojangles’ is outpacing the growth rate of its national competitors at a fast clip. The Charlotte, N.C.-based chain expects to open 55 to 60 locations throughout the Southeast this year, adding new restaurants in more than 25 market areas including Atlanta, Ga.; Birmingham, Ala.; Orlando, Fla.; Richmond, Va.; Nashville, Knoxville, and Tri-Cities, Tenn. This year’s expansion is part of Bojangles’ long-term growth plan to have 1,000 units open by 2020.
“We approach growth in a way to build toward our strength as much as possible,” said Eric Newman, EVP of Bojangles’ Restaurants, Inc. “As we continue to grow, our focus will remain on building market share and elevating brand awareness within the areas we do business even as we gradually expand and strengthen that footprint.”
In addition to opening new restaurants, average unit volumes for the popular chicken-and-biscuit concept continue to climb with the average restaurant’s sales registering more than $1,725,000. Steadily increasing revenue and sales each year, Bojangles’ is on track to reach $1 Billion in system-wide sales in the third quarter of 2014.
For more information, including franchise opportunities, visit www.bojangles-franchise.com.
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants, Inc. serves one-of-a-kind southern classics such as fresh, never frozen, hand-breaded chicken; buttermilk biscuits; sandwiches; flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way. The menu features proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and serves breakfast all day. First franchised in 1978, Bojangles’ boasts 600 locations in 11 states and Washington, D.C., primarily in the Southeast. In 2013, Bojangles’ ranked number one for growth in the chicken category by Technomic; QSR magazine recognized Bojangles’ in its list of Top 10 Franchise Opportunities; Forbes listed Bojangles’ as one of the top 12 Best Fast-Food Franchises to Own, and the company ranked in the Top Five for food by Zagat among large fast food chains. Additionally, Inc. magazine has included Bojangles’ in its list of fastest growing private companies for several years and The Wall Street Journal has named Bojangles’ among its 25 Franchise High Performers. For more information, visit www.bojangles-franchise.com.
